PLAN.md

@@ -1428,9 +1428,9 @@ cannot submit; three-way admin filter.
       docker-network caddy hop `172.18.0.x` for chat moderation, and bucketing the gateway's
       per-IP rate limiter on it). Correct + spoof-safe in **both** contours (prod has no host
       caddy → public clients untrusted → real peer used). `peerIP` unit-tested.
-    - **Ad banner** gated **off** behind a compile-time `SHOW_AD_BANNER=false` in `Screen.svelte`
-      — the `{#if}` branch, the `AdBanner` import and `banner.ts` are tree-shaken out of the prod
-      bundle (code kept for post-release polish).
+    - **Ad banner** was gated off here behind `SHOW_AD_BANNER=false`; the **AD** phase
+      (PRERELEASE.md) later turned it into the real server-driven advertising network and removed
+      the gate (`Screen` renders it from `app.profile.banner`).
     - **Landing** Telegram entry is now just the **64px logo** (clickable, no button/caption).
     - **TG-fullscreen header** reworked again: title + menu are one **centred pair** (hamburger
       right of the title) pinned to the **bottom** of the TG nav band, lining up with Telegram's

PRERELEASE.md

@@ -32,7 +32,7 @@ the edge before prod. Each phase maps back to the owner's raw pre-release TODO l
 | DA | Dictionary admin: online release-archive upload → word-diff preview → install/activate; versioned dict volume; active version persisted in DB; resident label = release tag | owner ad-hoc | **done** |
 | AB | Manual account block (admin suspension): permanent/temporary with an editable en+ru reason picklist; a block forfeits the player's active games + cancels their open ones; a backend gate refuses a blocked account with **403 `account_blocked`**; the UI shows a terminal blocked screen and stops all push/poll; manual unblock; temporary blocks self-expire (migration `00003`) | owner ad-hoc | **done** |
 | AI | Honest AI opponent in quick game: an explicit 🤖 AI / 👤 random selector (AI default); the robot is seated and moves at once; 7-day inactivity loss (the per-turn timeout reused); chat/nudge disabled, no statistics; the opponent is shown as 🤖 everywhere | owner ad-hoc | **done** |
-| AD | Advertising banner ("ad network"): server-driven weighted campaigns (percent weight + validity window; the perpetual default fills the remainder up to 100%), bilingual messages shown by bot (`service_language`); eligibility = free account + empty hint wallet + no `no_banner` role (guests included); the resolved feed rides `profile.get` with a `notify` `banner` re-poll on eligibility change; `/_gm/banners` admin + global display timings; client smooth-weighted-round-robin rotation + fade-out/gap/fade-in UX. A single `app.load` bootstrap aggregator was considered and **deferred** (see ARCHITECTURE §10). | owner ad-hoc | PR1 backend+admin **done**; PR2 UI rotation **next** |
+| AD | Advertising banner ("ad network"): server-driven weighted campaigns (percent weight + validity window; the perpetual default fills the remainder up to 100%), bilingual messages shown by bot (`service_language`); eligibility = free account + empty hint wallet + no `no_banner` role (guests included); the resolved feed rides `profile.get` with a `notify` `banner` re-poll on eligibility change; `/_gm/banners` admin + global display timings; client smooth-weighted-round-robin rotation + fade-out/gap/fade-in UX. A single `app.load` bootstrap aggregator was considered and **deferred** (see ARCHITECTURE §10). | owner ad-hoc | **done** (PR1 backend+admin, PR2 UI rotation) |
 | → | Stage 18 — prod contour deploy | — | see [`PLAN.md`](PLAN.md) |
 
 ## Key findings (these reshaped the raw list — read before starting a phase)

backend/internal/adminconsole/assets/console.css

@@ -86,6 +86,22 @@ h1 { font-size: 1.4rem; margin: 0 0 0.4rem; }
   font: inherit;
 }
 .form textarea { min-height: 4rem; resize: vertical; }
+/* A static help aside (e.g. message-formatting hints) beside an intro note at the top of a
+   section: the note fills the row, the aside takes ~40% and both wrap on a narrow viewport. */
+.help-top { display: flex; flex-wrap: wrap; gap: 1rem; align-items: flex-start; margin: 0.2rem 0 0.6rem; }
+.help-top .note { flex: 1 1 16rem; margin: 0; }
+.help {
+  flex: 0 1 40%;
+  min-width: 16rem;
+  background: var(--panel-hi);
+  border: 1px solid var(--line);
+  border-radius: 6px;
+  padding: 0.5rem 0.8rem;
+  font-size: 0.85rem;
+  color: var(--ink-dim);
+}
+.help h4 { margin: 0 0 0.4rem; font-size: 0.85rem; color: var(--ink); }
+.help p { margin: 0.35rem 0; }
 button {
   background: var(--accent);
   color: #06121f;

backend/internal/adminconsole/templates/pages/banner_detail.gohtml

@@ -21,12 +21,21 @@
 {{end}}
 </section>
 <section class="panel"><h2>Messages</h2>
+<div class="help-top">
 <p class="note">Each message must be filled in both languages; the viewer sees the variant for the bot they play through. The messages of a campaign share its show weight, rotating in this order.</p>
+<aside class="help">
+<h4>Formatting</h4>
+<p>Plain text is shown as-is (any HTML is escaped).</p>
+<p>Add a link with markdown — <code>[visible text](https://example.com)</code> — which renders as the linked <em>visible text</em>.</p>
+<p>Only <code>https://</code>, <code>http://</code> and root-relative <code>/path</code> targets become links; any other scheme (e.g. <code>javascript:</code>, <code>ftp:</code>) is dropped and shown as plain text.</p>
+<p>Keep it short: an over-long line scrolls in the strip; the same formatting applies when editing a message above.</p>
+</aside>
+</div>
 {{range .Messages}}
 <div class="row">
 <form class="form col" method="post" action="/_gm/banners/{{$.Data.ID}}/messages/{{.ID}}">
-<label>English <input type="text" name="body_en" value="{{.BodyEn}}" maxlength="500" required></label>
-<label>Russian <input type="text" name="body_ru" value="{{.BodyRu}}" maxlength="500" required></label>
+<label>English <textarea name="body_en" rows="3" maxlength="500" required>{{.BodyEn}}</textarea></label>
+<label>Russian <textarea name="body_ru" rows="3" maxlength="500" required>{{.BodyRu}}</textarea></label>
 <div class="actions">
 <button type="submit">Save</button>
 </div>
@@ -40,8 +49,8 @@
 {{else}}<p class="note">no messages yet</p>{{end}}
 <h3>Add message</h3>
 <form class="form col" method="post" action="/_gm/banners/{{.ID}}/messages">
-<label>English <input type="text" name="body_en" maxlength="500" required></label>
-<label>Russian <input type="text" name="body_ru" maxlength="500" required></label>
+<label>English <textarea name="body_en" rows="3" maxlength="500" required></textarea></label>
+<label>Russian <textarea name="body_ru" rows="3" maxlength="500" required></textarea></label>
 <div><button type="submit">Add message</button></div>
 </form>
 </section>

backend/internal/inttest/banner_console_test.go

@@ -6,6 +6,7 @@ import (
 	"context"
 	"encoding/json"
 	"net/http"
+	"net/http/httptest"
 	"strings"
 	"testing"
 
@@ -247,3 +248,28 @@ func TestBannerProfileEligibility(t *testing.T) {
 		t.Fatal("a non-empty hint wallet still shows the banner")
 	}
 }
+
+// TestBannerSurvivesProfileUpdate guards that a profile update (e.g. a language switch) returns the
+// banner block too, so the client's profile keeps the banner instead of losing it until reload.
+func TestBannerSurvivesProfileUpdate(t *testing.T) {
+	srv, _ := bannerServer(t)
+	id := provisionAccount(t)
+
+	body := `{"display_name":"Tester","preferred_language":"ru","time_zone":"UTC","away_start":"00:00",` +
+		`"away_end":"00:00","block_chat":false,"block_friend_requests":false,"notifications_in_app_only":true}`
+	rec := httptest.NewRecorder()
+	req := httptest.NewRequest(http.MethodPut, "/api/v1/user/profile", strings.NewReader(body))
+	req.Header.Set("X-User-ID", id.String())
+	req.Header.Set("Content-Type", "application/json")
+	srv.Handler().ServeHTTP(rec, req)
+	if rec.Code != http.StatusOK {
+		t.Fatalf("update profile = %d: %s", rec.Code, rec.Body.String())
+	}
+	var p profileBanner
+	if err := json.Unmarshal(rec.Body.Bytes(), &p); err != nil {
+		t.Fatalf("decode: %v", err)
+	}
+	if p.Banner == nil || len(p.Banner.Campaigns) == 0 {
+		t.Fatalf("profile update dropped the banner block: %v", p.Banner)
+	}
+}

backend/internal/server/banner.go

@@ -38,6 +38,16 @@ type bannerTimingsDTO struct {
 	FadeInMs       int `json:"fade_in_ms"`
 }
 
+// profileResponse builds the account's profile DTO with the advertising-banner block attached when
+// the viewer is eligible. Every endpoint returning the caller's own profile (get, update, link)
+// uses it, so the banner never drops off the client's profile after a non-get profile change (e.g.
+// a language switch).
+func (s *Server) profileResponse(ctx context.Context, acc account.Account) profileResponse {
+	r := profileResponseFor(acc)
+	r.Banner = s.bannerFor(ctx, acc)
+	return r
+}
+
 // bannerFor builds the advertising-banner block for the account's profile, or
 // nil when the ads service is not configured or the viewer is not eligible to
 // see a banner. The message language follows the account's bot (service)

backend/internal/server/handlers_account.go

@@ -83,7 +83,7 @@ func (s *Server) handleUpdateProfile(c *gin.Context) {
 		s.abortErr(c, err)
 		return
 	}
-	c.JSON(http.StatusOK, profileResponseFor(acc))
+	c.JSON(http.StatusOK, s.profileResponse(c.Request.Context(), acc))
 }
 
 // blockStatusResponse reports the caller's current block to the client. Until is an RFC3339 UTC

backend/internal/server/handlers_link.go

@@ -180,7 +180,7 @@ func (s *Server) profileFor(ctx context.Context, id uuid.UUID) *profileResponse
 	if err != nil {
 		return nil
 	}
-	p := profileResponseFor(acc)
+	p := s.profileResponse(ctx, acc)
 	return &p
 }
 

backend/internal/server/handlers_user.go

@@ -23,9 +23,7 @@ func (s *Server) handleProfile(c *gin.Context) {
 		s.abortErr(c, err)
 		return
 	}
-	resp := profileResponseFor(acc)
-	resp.Banner = s.bannerFor(c.Request.Context(), acc)
-	c.JSON(http.StatusOK, resp)
+	c.JSON(http.StatusOK, s.profileResponse(c.Request.Context(), acc))
 }
 
 // submitPlayRequest places tiles on the player's turn; the engine infers the

docs/UI_DESIGN.md

@@ -12,12 +12,13 @@ runtime; opened outside Telegram, the `/telegram/` path redirects to the site ro
 
 ## Layout shell (`components/Screen.svelte`)
 
-A full-height flex column: the nav bar, the announcement strip, the content, and an
-optional bottom tab bar (the tab bar always sits at the screen bottom). On most screens
-the nav is minimal and the **content fills** between nav and tab bar. **Only in the
-game** (`growNav`) does the nav bar grow to absorb spare height (buttons top-aligned),
-pinning the board and controls to the **bottom** for thumb reach. Every screen except
-Login uses `Screen`.
+A full-height flex column: the nav bar, the content, and an optional bottom tab bar (the
+tab bar always sits at the screen bottom). The **advertising strip** is docked **inside the
+nav** (`Header`), directly under the title, so it sits in the same place on every screen. On
+most screens the nav is minimal and the **content fills** between nav and tab bar. **Only in
+the game** (`growNav`) does the nav bar grow to absorb spare height, so the strip stays under
+the title while the board and controls pin to the **bottom** for thumb reach. Every screen
+except Login uses `Screen`.
 
 ## Navigation
 
@@ -195,16 +196,34 @@ Login uses `Screen`.
   under-board slot shows the **Scores: N** preview. The screen **title** is the variant's
   display name (Scrabble / Скрэббл / Erudite / Эрудит), not a constant "Scrabble".
 
-## Announcement banner (`components/AdBanner.svelte`, `lib/banner.ts`)
+## Advertising banner (`components/AdBanner.svelte` in `components/Header.svelte`, `lib/banner.ts` + `lib/bannerEngine.ts`)
 
-A one-line inset strip under the nav bar, drawn on a dedicated `--ad-bg` token —
-a subtle accent, a touch darker than the surroundings in the light theme and a touch lighter
-in the dark theme, mapped to Telegram's `secondary_bg_color` inside the Mini App. Content is
-minimal markdown (text + links, escaped + linkified). A parameterised **rotator** drives messages: a fitting message
-holds `holdMs` (default 60 s) then cross-fades to the next; a message wider than the strip
-pauses (`edgePauseMs`), scrolls to its right edge at `scrollPxPerSec`, pauses, and repeats
-until the cycle exceeds `holdMs`. Today a **mock** provider rotates a long and a short
-message; the source becomes a server-driven channel later (see ARCHITECTURE).
+A one-line inset strip docked inside the nav bar, directly under the title (so its position never
+jumps between screens), drawn on a dedicated `--ad-bg` token — a subtle accent, a touch darker than
+the surroundings in the light theme and a touch lighter in the dark theme, mapped to Telegram's
+`secondary_bg_color` inside the Mini App. Content is minimal markdown (text + links, escaped +
+linkified). It is **server-driven**: the campaigns and display timings ride the `profile.get`
+response (`app.profile.banner`, present only for an eligible viewer — see ARCHITECTURE §10), so
+`Header` renders the strip only when that block is present, and a `notify` `banner` event re-fetches
+the profile to show or hide it in place.
+
+The rotation runs in a **persistent module engine** (`lib/bannerEngine`): the scheduler and timer
+live outside the components, so navigating between screens (which remounts the view) **continues the
+cycle** rather than restarting it. A mounted `AdBanner` reads the engine's live message at init and
+renders it **immediately, without a fade** (`bannerCurrent`), and attaches only as the DOM host — so
+a screen change does not replay the fade; only a real message advance fades. A **smooth weighted
+round-robin** (`createScheduler`) picks the next message: campaigns compete by their weight (each
+appears its weight share per cycle, evenly interleaved, not at random), and a campaign's own messages
+advance round-robin. One message fades in (`fadeInMs`), holds `holdMs` (a message wider than the
+strip pauses `edgePauseMs`, scrolls to its right edge at `scrollPxPerSec`, pauses, and repeats while
+under `holdMs`), then — with more than one message — fades out (`fadeOutMs`), waits `gapMs`, and the
+next fades in. The fade (opacity on a `.fadewrap` layer) is independent of the scroll (the inner
+track's transform), so a long, scrolling message still fades at both ends. A lone message stays put
+(a long one keeps scrolling). A **viewport size change** (e.g. a portrait↔landscape rotation)
+re-measures the current message (`remeasureBanner`, debounced), so its scroll re-evaluates for the
+new width. All timings are operator-set (`/_gm/banner-settings`). Under **reduce-motion** the fades
+collapse to an instant swap
+and a long message does not scroll.
 
 ## Result / status iconography (`lib/result.ts`)
 

ui/src/components/AdBanner.svelte

@@ -1,43 +1,114 @@
 <script lang="ts">
-  import { onDestroy, onMount } from 'svelte';
   import { fade } from 'svelte/transition';
   import {
-    createBannerRotator,
-    defaultBannerConfig,
-    linkify,
-    mockBanners,
-    type BannerConfig,
-    type BannerItem,
-  } from '../lib/banner';
+    attachBannerHost,
+    bannerCurrent,
+    configureBanner,
+    detachBannerHost,
+    remeasureBanner,
+  } from '../lib/bannerEngine';
+  import { defaultBannerTimings, linkify, type BannerHost } from '../lib/banner';
+  import type { BannerCampaign, BannerTimings } from '../lib/model';
   import { onExternalLinkClick } from '../lib/telegram';
 
-  let { items = mockBanners(), config = defaultBannerConfig }: { items?: BannerItem[]; config?: BannerConfig } =
-    $props();
+  let {
+    campaigns,
+    timings = defaultBannerTimings,
+    reduceMotion = false,
+  }: { campaigns: BannerCampaign[]; timings?: BannerTimings; reduceMotion?: boolean } = $props();
 
-  let current = $state(0);
+  // Initialise from the persistent engine's live message: a view mounted by navigation shows the
+  // current message and is visible at once (no fade — see inFade), so a screen change does not
+  // replay the fade. Empty on the very first mount (engine not yet started).
+  let current = $state(bannerCurrent());
+  let visible = $state(bannerCurrent() !== '');
   let tx = $state(0);
   let txDur = $state(0);
   let track = $state<HTMLElement>();
   let viewport = $state<HTMLElement>();
 
-  let rotator: ReturnType<typeof createBannerRotator> | null = null;
+  // The first appearance after mounting onto an already-running cycle is instant; every later
+  // message change fades. (Consumed by the first in:fade.)
+  let instantOnce = bannerCurrent() !== '';
 
-  onMount(() => {
-    rotator = createBannerRotator(items, {
-      overflowPx: () => Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0)),
-      show: (i) => {
-        current = i;
+  // Effective timings: reduce-motion collapses the fades (instant swap) and, via overflowPx, the
+  // scroll. The engine is configured with the same effective timings, so the fade durations stay in
+  // step with the rotator's hold/transition scheduling.
+  const eff = $derived<BannerTimings>(
+    reduceMotion ? { ...timings, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 } : timings,
+  );
+
+  // in:fade with a reliable from-state (Svelte forces opacity 0 → 1), so even the first message
+  // fades — unlike a bare opacity toggle, which can paint 0 and 1 in one frame and skip the fade.
+  // The resync mount renders the live message instantly (duration 0).
+  function inFade(node: Element) {
+    const duration = instantOnce ? 0 : eff.fadeInMs;
+    instantOnce = false;
+    return fade(node, { duration });
+  }
+
+  // The DOM host the engine drives. The fade lives on the {#if} layer (transition:fade), the scroll
+  // on the inner track's transform, so a long message's scroll never blocks its fade in/out.
+  const host: BannerHost = {
+    show(md) {
+      current = md;
+      tx = 0;
+      txDur = 0;
+      visible = true;
+    },
+    resetScroll() {
       tx = 0;
       txDur = 0;
     },
-      scrollTo: (toPx, durationMs) => {
+    hide() {
+      visible = false;
+    },
+    overflowPx() {
+      return reduceMotion ? 0 : Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0));
+    },
+    scrollTo(toPx, durationMs) {
       txDur = durationMs;
       tx = -toPx;
     },
-    }, config);
-    rotator.start();
+    resumeScroll(fromTx, toPx, durationMs) {
+      // Jump to the carried-over offset instantly, then continue to the end over the remaining
+      // time — so a long message keeps its scroll position across a navigation.
+      txDur = 0;
+      tx = fromTx;
+      requestAnimationFrame(() => {
+        txDur = durationMs;
+        tx = -toPx;
+      });
+    },
+  };
+
+  // Attach to the persistent engine on mount, detach on unmount (without stopping it). Declared
+  // before configure so the host is attached when the rotator first measures overflow.
+  $effect(() => {
+    attachBannerHost(host);
+    return () => detachBannerHost(host);
+  });
+  // (Re)configure the engine when the campaigns or effective timings change; a no-op when
+  // unchanged, so a remount continues the running cycle rather than restarting it.
+  $effect(() => {
+    configureBanner(campaigns, eff);
+  });
+  // Re-measure on a viewport size change (e.g. a portrait↔landscape rotation): a message that fit
+  // may now overflow, or vice versa, so the scroll must be re-evaluated. Debounced.
+  $effect(() => {
+    let t: ReturnType<typeof setTimeout>;
+    const onResize = () => {
+      clearTimeout(t);
+      t = setTimeout(remeasureBanner, 250);
+    };
+    window.addEventListener('resize', onResize);
+    window.addEventListener('orientationchange', onResize);
+    return () => {
+      clearTimeout(t);
+      window.removeEventListener('resize', onResize);
+      window.removeEventListener('orientationchange', onResize);
+    };
   });
-  onDestroy(() => rotator?.stop());
 </script>
 
 <!-- The banner links are rendered via {@html}; a delegated click routes any of them through the
@@ -45,20 +116,26 @@
 <!-- svelte-ignore a11y_no_static_element_interactions -->
 <!-- svelte-ignore a11y_click_events_have_key_events -->
 <div class="ad" bind:this={viewport} onclick={onExternalLinkClick}>
-  {#key current}
+  <!-- An always-present, invisible spacer reserves exactly one line of height, so the strip never
+       collapses while the message layer is absent during the fade gap (the message is overlaid
+       absolutely, so its presence/absence does not change the strip height). -->
+  <span class="reserve" aria-hidden="true">&nbsp;</span>
+  {#if visible}
+    <div class="fadewrap" in:inFade out:fade={{ duration: eff.fadeOutMs }}>
       <div
         class="track"
         bind:this={track}
-      in:fade={{ duration: config.fadeMs }}
         style="transform:translateX({tx}px); transition:transform {txDur}ms linear"
       >
-      {@html linkify(items[current]?.md ?? '')}
+        {@html linkify(current)}
       </div>
-  {/key}
+    </div>
+  {/if}
 </div>
 
 <style>
   .ad {
+    position: relative;
     overflow: hidden;
     white-space: nowrap;
     padding: 6px 0;
@@ -71,6 +148,18 @@
     border-bottom: 1px solid var(--border);
     user-select: none;
   }
+  /* Reserves one line of height inside the padding so .ad keeps a constant height even during the
+     fade gap; invisible and non-interactive. */
+  .reserve {
+    visibility: hidden;
+  }
+  /* The message layer is overlaid on the reserved line, so showing/hiding it never resizes .ad. */
+  .fadewrap {
+    position: absolute;
+    top: 6px;
+    left: 0;
+    right: 0;
+  }
   .track {
     display: inline-block;
     /* The side inset lives on the track (not the clipping .ad) so the scroll distance

ui/src/components/Header.svelte

@@ -3,7 +3,9 @@
   import { insideTelegram } from '../lib/telegram';
   import { connection } from '../lib/connection.svelte';
   import { t } from '../lib/i18n/index.svelte';
+  import { app } from '../lib/app.svelte';
   import Spinner from './Spinner.svelte';
+  import AdBanner from './AdBanner.svelte';
 
   let { title, back, grow = false }: { title: string; back?: string; grow?: boolean } = $props();
 
@@ -29,6 +31,16 @@
     <!-- A right-hand spacer balances the back button so the title stays centred. -->
     <span class="spacer"></span>
   </div>
+  <!-- The ad banner lives inside the nav, directly under the title bar, so it sits in the
+       same place on every screen — and in the game (grown nav) the spare height falls below
+       it (banner under the title, board pinned to the bottom). -->
+  {#if app.profile?.banner && app.profile.banner.campaigns.length}
+    <AdBanner
+      campaigns={app.profile.banner.campaigns}
+      timings={app.profile.banner.timings}
+      reduceMotion={app.reduceMotion}
+    />
+  {/if}
 </header>
 
 <style>

ui/src/components/Screen.svelte

@@ -1,7 +1,6 @@
 <script lang="ts">
   import type { Snippet } from 'svelte';
   import Header from './Header.svelte';
-  import AdBanner from './AdBanner.svelte';
   import { navigate } from '../lib/router.svelte';
 
   // The app-shell layout (all screens): the nav bar grows; the ad strip, content and
@@ -27,12 +26,6 @@
     column?: boolean;
   } = $props();
 
-  // The promotional banner is feature-gated OFF until it is polished after release. The flag is
-  // a compile-time `false`, so the {#if} branch — and with it the AdBanner import and its
-  // banner.ts logic — is dead-code-eliminated from the production bundle. Flip to
-  // true to bring it back.
-  const SHOW_AD_BANNER = false;
-
   // Edge-swipe back: a rightward drag begun in the left band returns to `back`, the standard
   // mobile gesture (instant on release — the route slide plays the animation). Listened at the
   // window in the CAPTURE phase so the board's own pointer handlers (which capture/stop the
@@ -94,7 +87,6 @@
 
 <div class="screen">
   <Header {title} {back} grow={growNav} />
-  {#if SHOW_AD_BANNER}<AdBanner />{/if}
   <main class="content" class:scroll class:fill={!growNav} class:column>{@render children?.()}</main>
   {#if tabbar}
     <nav class="tabbar">{@render tabbar()}</nav>

ui/src/lib/app.svelte.ts

@@ -276,6 +276,11 @@ function openStream(): void {
         if (e.sub === 'admin_reply') {
           app.feedbackReplyUnread = true;
         }
+        // The viewer's ad-banner eligibility may have changed (paid/hints/no_banner): re-fetch
+        // the profile, which carries the banner block, so the banner shows or hides in place.
+        if (e.sub === 'banner') {
+          void refreshProfile();
+        }
         void refreshNotifications();
       }
     },
@@ -300,6 +305,20 @@ function scheduleReconnect(): void {
   }, 4000);
 }
 
+/**
+ * refreshProfile re-fetches the account profile (which carries the ad-banner block),
+ * after a `banner` notify signals the viewer's banner eligibility changed. Best-effort:
+ * a transient failure leaves the previous profile in place.
+ */
+export async function refreshProfile(): Promise<void> {
+  if (!app.session) return;
+  try {
+    app.profile = await gateway.profileGet();
+  } catch {
+    // Best-effort; the banner just stays as it was until the next fetch.
+  }
+}
+
 /**
  * refreshNotifications recomputes the badge count (incoming friend requests).
  * Authoritative poll, complementing the live 'notify' push. Game invitations have

ui/src/lib/banner.test.ts

@@ -1,5 +1,7 @@
 import { afterEach, describe, expect, it, vi } from 'vitest';
-import { createBannerRotator, defaultBannerConfig, linkify } from './banner';
+import { createBannerRotator, createScheduler, defaultBannerTimings, linkify, type BannerHost } from './banner';
+import { attachBannerHost, bannerCurrent, configureBanner, detachBannerHost, remeasureBanner } from './bannerEngine';
+import type { BannerTimings } from './model';
 
 describe('linkify', () => {
   it('escapes html and renders markdown links', () => {
@@ -20,71 +22,276 @@ describe('linkify', () => {
   });
 });
 
-describe('banner rotator', () => {
+describe('createScheduler', () => {
+  it('serves each campaign its weight share over a cycle, evenly spread', () => {
+    const sched = createScheduler([
+      { weight: 3, messages: ['a'] },
+      { weight: 7, messages: ['b'] },
+    ]);
+    expect(sched.total).toBe(2);
+    const cycle = Array.from({ length: 10 }, () => sched.next());
+    const a = cycle.filter((m) => m === 'a').length;
+    const b = cycle.filter((m) => m === 'b').length;
+    expect(a).toBe(3);
+    expect(b).toBe(7);
+    // Smoothly interleaved, not clustered: the minority campaign appears in both halves.
+    expect(cycle.slice(0, 5)).toContain('a');
+    expect(cycle.slice(5)).toContain('a');
+  });
+
+  it('round-robins messages within a campaign', () => {
+    const sched = createScheduler([{ weight: 1, messages: ['m0', 'm1', 'm2'] }]);
+    expect(sched.total).toBe(3);
+    expect([sched.next(), sched.next(), sched.next(), sched.next()]).toEqual(['m0', 'm1', 'm2', 'm0']);
+  });
+
+  it('drops empty and non-positive-weight campaigns', () => {
+    const sched = createScheduler([
+      { weight: 0, messages: ['skip-zero'] },
+      { weight: 5, messages: [] },
+      { weight: 2, messages: ['keep'] },
+    ]);
+    expect(sched.total).toBe(1);
+    expect(sched.next()).toBe('keep');
+  });
+
+  it('is empty for no campaigns', () => {
+    const sched = createScheduler([]);
+    expect(sched.total).toBe(0);
+    expect(sched.next()).toBe('');
+  });
+});
+
+// recordingHost captures the rotator's host calls as a sequence, with a fixed overflow.
+function recordingHost(overflow = 0): { host: BannerHost; calls: string[]; shown: string[] } {
+  const calls: string[] = [];
+  const shown: string[] = [];
+  return {
+    calls,
+    shown,
+    host: {
+      show: (md) => {
+        shown.push(md);
+        calls.push('show');
+      },
+      resetScroll: () => calls.push('reset'),
+      hide: () => calls.push('hide'),
+      overflowPx: () => overflow,
+      scrollTo: () => calls.push('scroll'),
+      resumeScroll: () => calls.push('resume'),
+    },
+  };
+}
+
+const cfg: BannerTimings = {
+  holdMs: 1000,
+  edgePauseMs: 100,
+  scrollPxPerSec: 200,
+  fadeOutMs: 300,
+  gapMs: 50,
+  fadeInMs: 200,
+};
+
+describe('createBannerRotator', () => {
   afterEach(() => vi.useRealTimers());
 
-  it('holds a fitting message then advances, and scrolls an overflowing one', () => {
+  it('runs the fade-out / gap / fade-in sequence between two messages', () => {
     vi.useFakeTimers();
-    const cfg = { ...defaultBannerConfig, holdMs: 1000, edgePauseMs: 100, fadeMs: 10, scrollPxPerSec: 50 };
-    const shown: number[] = [];
-    let scrolled = 0;
-    const overflow = [0, 200]; // item 0 fits, item 1 overflows
-    const r = createBannerRotator(
-      [{ md: 'a' }, { md: 'b' }],
-      {
-        overflowPx: (i) => overflow[i],
-        show: (i) => shown.push(i),
-        scrollTo: () => scrolled++,
-      },
-      cfg,
-    );
-
+    const { host, calls, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, cfg);
     r.start();
-    expect(shown).toEqual([0]);
-    vi.advanceTimersByTime(cfg.fadeMs); // settle + measure item 0
-    vi.advanceTimersByTime(cfg.holdMs); // advance to item 1
-    expect(shown).toEqual([0, 1]);
-    vi.advanceTimersByTime(cfg.fadeMs); // settle + measure item 1 (overflows)
-    vi.advanceTimersByTime(cfg.edgePauseMs); // edge pause -> scrollTo
-    expect(scrolled).toBe(1);
+    expect(shown).toEqual(['a']); // first message shown immediately
+    vi.advanceTimersByTime(cfg.fadeInMs); // fade in -> measure (fits)
+    vi.advanceTimersByTime(cfg.holdMs - 1);
+    expect(calls).not.toContain('hide'); // still holding
+    vi.advanceTimersByTime(1); // hold elapsed -> fade out
+    expect(calls).toContain('hide');
+    expect(shown).toEqual(['a']); // next not shown yet (during fade-out + gap)
+    vi.advanceTimersByTime(cfg.fadeOutMs + cfg.gapMs); // -> show the next message
+    expect(shown).toEqual(['a', 'b']);
     r.stop();
   });
 
-  it('repeats the scroll cycle while under holdMs, then advances', () => {
+  it('scrolls an overflowing message', () => {
     vi.useFakeTimers();
-    const cfg = { holdMs: 2500, edgePauseMs: 100, fadeMs: 10, scrollPxPerSec: 100 };
-    const shown: number[] = [];
-    let scrolls = 0;
-    const r = createBannerRotator(
-      [{ md: 'long' }, { md: 'short' }],
-      { overflowPx: (i) => (i === 0 ? 100 : 0), show: (i) => shown.push(i), scrollTo: () => scrolls++ },
-      cfg,
-    );
+    const { host, calls } = recordingHost(200); // overflow 200px, 200px/s -> 1000ms scroll
+    const r = createBannerRotator([{ weight: 1, messages: ['long'] }, { weight: 1, messages: ['x'] }], host, cfg);
     r.start();
-    vi.advanceTimersByTime(110); // fade(10) + edgePause(100) -> first scroll
-    expect(scrolls).toBe(1);
-    expect(shown).toEqual([0]);
-    vi.advanceTimersByTime(1200); // scrollDur(1000) + edgePause + edgePause -> re-show + second scroll
-    expect(scrolls).toBe(2);
-    expect(shown).toEqual([0, 0]); // re-shown to reset scroll, still item 0 (under holdMs)
-    vi.advanceTimersByTime(10_000);
-    expect(shown).toContain(1); // eventually exceeds holdMs and advances to the fitting message
+    vi.advanceTimersByTime(cfg.fadeInMs + cfg.edgePauseMs); // fade in + edge pause -> scrollTo
+    expect(calls).toContain('scroll');
+    r.stop();
+  });
+
+  it('pulses a lone message through the fade cycle (fades out, then back in)', () => {
+    vi.useFakeTimers();
+    const { host, calls, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['solo'] }], host, cfg);
+    r.start();
+    expect(shown).toEqual(['solo']);
+    vi.advanceTimersByTime(cfg.fadeInMs + cfg.holdMs); // hold elapses -> fade out
+    expect(calls).toContain('hide');
+    vi.advanceTimersByTime(cfg.fadeOutMs + cfg.gapMs + 1); // -> the same message fades back in
+    expect(shown).toEqual(['solo', 'solo']);
+    r.stop();
+  });
+
+  it('fades the scroll loop of a long message (out, rewind, in) instead of a hard reset', () => {
+    vi.useFakeTimers();
+    const c: BannerTimings = { holdMs: 30000, edgePauseMs: 100, scrollPxPerSec: 1000, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
+    const { host, calls } = recordingHost(200); // overflows -> scroll dur = 200ms
+    const r = createBannerRotator([{ weight: 1, messages: ['long'] }], host, c);
+    r.start();
+    // fadeIn -> measure -> edgePause -> scrollTo -> (dur + edgePause) -> loop boundary
+    vi.advanceTimersByTime(c.fadeInMs + c.edgePauseMs + 200 + c.edgePauseMs + 5);
+    expect(calls).toContain('scroll');
+    expect(calls).toContain('hide'); // the loop fades out at the right edge (not a hard reset)
+    vi.advanceTimersByTime(c.fadeOutMs + c.gapMs + 5); // -> the same message fades back in
+    expect(calls.filter((x) => x === 'show').length).toBeGreaterThanOrEqual(2);
+    r.stop();
+  });
+
+  it('swaps instantly when fade timings are zero (reduce-motion)', () => {
+    vi.useFakeTimers();
+    const zero: BannerTimings = { ...cfg, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 };
+    const { host, shown } = recordingHost(0); // reduce-motion host reports no overflow
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, zero);
+    r.start();
+    // fadeIn(0) + hold -> fadeOut(0) + gap(0) -> next; the +5 flushes the trailing
+    // zero-delay timer chain that lands on the hold boundary.
+    vi.advanceTimersByTime(zero.holdMs + 5);
+    expect(shown).toEqual(['a', 'b']);
     r.stop();
   });
 
   it('stop() halts further advancement', () => {
     vi.useFakeTimers();
-    const cfg = { ...defaultBannerConfig, holdMs: 100, fadeMs: 5, edgePauseMs: 5 };
-    const shown: number[] = [];
-    const r = createBannerRotator(
-      [{ md: 'a' }, { md: 'b' }],
-      { overflowPx: () => 0, show: (i) => shown.push(i), scrollTo: () => {} },
-      cfg,
-    );
+    const { host, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, cfg);
     r.start();
-    vi.advanceTimersByTime(cfg.fadeMs);
+    vi.advanceTimersByTime(cfg.fadeInMs);
+    r.stop();
+    vi.advanceTimersByTime(60_000);
+    expect(shown).toEqual(['a']);
+  });
+
+  it('does not start with no campaigns', () => {
+    vi.useFakeTimers();
+    const { host, shown } = recordingHost(0);
+    const r = createBannerRotator([], host, defaultBannerTimings);
+    r.start();
+    vi.advanceTimersByTime(60_000);
+    expect(shown).toEqual([]);
     r.stop();
-    vi.advanceTimersByTime(10_000);
-    expect(shown).toEqual([0]);
+  });
+});
+
+describe('bannerEngine', () => {
+  afterEach(() => vi.useRealTimers());
+
+  // A minimal host that records the messages it is told to show.
+  function engineHost(): { host: BannerHost; shown: string[] } {
+    const shown: string[] = [];
+    return {
+      shown,
+      host: { show: (md) => shown.push(md), resetScroll() {}, hide() {}, overflowPx: () => 0, scrollTo() {}, resumeScroll() {} },
+    };
+  }
+
+  const period = (c: BannerTimings) => c.fadeInMs + c.holdMs + c.fadeOutMs + c.gapMs + 5;
+
+  const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
+
+  it('keeps the live message across a host detach/attach, and keeps advancing (continuity)', () => {
+    vi.useFakeTimers();
+    const camps = [{ weight: 1, messages: ['x0'] }, { weight: 1, messages: ['x1'] }];
+    configureBanner(camps, cfg);
+    const a = engineHost();
+    attachBannerHost(a.host);
+    // Advance mid-sequence so the live message is no longer the first.
+    vi.advanceTimersByTime(period(cfg));
+    expect(bannerCurrent()).toBe('x1');
+
+    // Remount the view (as navigation does): the live message is preserved (not reset to 'x0'),
+    // and a fresh view receives no replayed show() on attach (it reads bannerCurrent() itself).
+    detachBannerHost(a.host);
+    const b = engineHost();
+    attachBannerHost(b.host);
+    expect(bannerCurrent()).toBe('x1');
+    expect(b.shown).toEqual([]);
+
+    // The engine keeps advancing and drives the new host — the cycle continued, not restarted.
+    vi.advanceTimersByTime(period(cfg));
+    expect(b.shown).toContain('x0');
+    expect(bannerCurrent()).toBe('x0');
+    detachBannerHost(b.host);
+  });
+
+  it('does not restart on a no-op reconfigure with unchanged data', () => {
+    vi.useFakeTimers();
+    const camps = [{ weight: 1, messages: ['y0'] }, { weight: 1, messages: ['y1'] }];
+    configureBanner(camps, cfg);
+    const a = engineHost();
+    attachBannerHost(a.host);
+    vi.advanceTimersByTime(period(cfg));
+    expect(bannerCurrent()).toBe('y1');
+
+    // Re-configuring with identical data keeps the running cycle (the live message is unchanged).
+    configureBanner(camps, cfg);
+    vi.advanceTimersByTime(5);
+    expect(bannerCurrent()).toBe('y1');
+    detachBannerHost(a.host);
+  });
+
+  it('re-presents the current message on remeasure, engaging the scroll on a size change', () => {
+    vi.useFakeTimers();
+    const big: BannerTimings = { ...cfg, holdMs: 5000 };
+    const shown: string[] = [];
+    let scrolled = 0;
+    let overflow = 0;
+    const host: BannerHost = {
+      show: (md) => shown.push(md),
+      resetScroll() {},
+      hide() {},
+      overflowPx: () => overflow,
+      scrollTo: () => scrolled++,
+      resumeScroll() {},
+    };
+    configureBanner([{ weight: 1, messages: ['z0'] }], big);
+    attachBannerHost(host);
+    vi.advanceTimersByTime(big.fadeInMs + 5); // initial measure: fits, no scroll
+    expect(scrolled).toBe(0);
+
+    // The viewport shrank so the message now overflows; remeasure re-presents it and the scroll
+    // engages (the owner accepts the cycle restarting on a size change).
+    overflow = 300;
+    remeasureBanner();
+    expect(shown).toContain('z0');
+    vi.advanceTimersByTime(big.fadeInMs + big.edgePauseMs + 5);
+    expect(scrolled).toBeGreaterThan(0);
+    detachBannerHost(host);
+  });
+
+  it('resumes a long message scroll mid-flight on a new host (navigation)', () => {
+    vi.useFakeTimers();
+    const big: BannerTimings = { holdMs: 10000, edgePauseMs: 100, scrollPxPerSec: 100, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
+    const noop: BannerHost = { show() {}, resetScroll() {}, hide() {}, overflowPx: () => 500, scrollTo() {}, resumeScroll() {} };
+    let resumed: { fromTx: number; toPx: number; dur: number } | null = null;
+    const b: BannerHost = { ...noop, resumeScroll: (fromTx, toPx, dur) => (resumed = { fromTx, toPx, dur }) };
+
+    configureBanner([{ weight: 1, messages: ['scrollme'] }], big);
+    attachBannerHost(noop);
+    // fadeIn(100) + edgePause(100) -> scrollTo (dur = 500/100*1000 = 5000ms); then 2000ms into it.
+    vi.advanceTimersByTime(big.fadeInMs + big.edgePauseMs + 2000);
+
+    // Remount mid-scroll: the new host resumes from ~40% of the way, not from the start.
+    detachBannerHost(noop);
+    attachBannerHost(b);
+    expect(resumed).not.toBeNull();
+    expect(resumed!.toPx).toBe(500);
+    expect(resumed!.fromTx).toBeLessThan(0); // already scrolled left of 0
+    expect(resumed!.fromTx).toBeGreaterThan(-500); // but not yet at the end
+    expect(resumed!.dur).toBeGreaterThan(0);
+    expect(resumed!.dur).toBeLessThan(5000); // only the remaining time
+    detachBannerHost(b);
   });
 });

ui/src/lib/banner.ts

@@ -1,60 +1,104 @@
-// Announcement / "ad" banner — a parameterised rotator plus a tiny markdown linkifier.
-// The rotator is DOM-agnostic (the host measures overflow and applies the visual
-// effects through callbacks), so its timing is unit-testable with fake timers. Today
-// the content is a mock long↔short rotation; later it becomes a server-driven
-// announcements channel (see ARCHITECTURE).
+// Advertising banner — the server-driven rotation engine plus a tiny markdown
+// linkifier. The scheduler and rotator are DOM-agnostic (the host measures overflow
+// and applies the visual effects through callbacks), so their timing and fairness are
+// unit-testable with fake timers. The campaigns + timings come from the profile's
+// banner block (see lib/model, ARCHITECTURE §10); the host is AdBanner.svelte.
 
-export interface BannerConfig {
-  /** How long one message is shown before advancing (short text), ms. */
-  holdMs: number;
-  /** Pause at each end before/after scrolling a long message, ms. */
-  edgePauseMs: number;
-  /** Scroll speed for a long (overflowing) message, px/sec. */
-  scrollPxPerSec: number;
-  /** Cross-fade duration between messages, ms. */
-  fadeMs: number;
-}
+import type { BannerCampaign, BannerTimings } from './model';
 
-export const defaultBannerConfig: BannerConfig = {
+/** Fallback display timings, matching the seeded ad_settings defaults. */
+export const defaultBannerTimings: BannerTimings = {
   holdMs: 60_000,
   edgePauseMs: 5_000,
   scrollPxPerSec: 40,
-  fadeMs: 400,
+  fadeOutMs: 1_000,
+  gapMs: 250,
+  fadeInMs: 1_000,
 };
 
-export interface BannerItem {
-  /** Minimal markdown: plain text + `[label](url)` links. */
-  md: string;
+/** Scheduler yields the next message to show, fairly across weighted campaigns. */
+export interface Scheduler {
+  next(): string;
+  /** Total messages across all (non-empty, positive-weight) campaigns. */
+  readonly total: number;
 }
 
-/** The host the rotator drives; the Svelte component supplies the DOM measurements. */
+/**
+ * createScheduler builds a smooth weighted round-robin over campaigns: each call to
+ * next() picks the campaign whose running weight is highest (then decremented by the
+ * total weight), so over one cycle of `sum(weights)` picks every campaign appears
+ * exactly its weight share, evenly interleaved rather than clustered (the nginx/envoy
+ * algorithm). Within a campaign its messages advance round-robin. Campaigns with no
+ * messages or a non-positive weight are dropped.
+ */
+export function createScheduler(campaigns: BannerCampaign[]): Scheduler {
+  const cs = campaigns.filter((c) => c.weight > 0 && c.messages.length > 0);
+  const current = cs.map(() => 0); // SWRR running weights
+  const cursor = cs.map(() => 0); // per-campaign round-robin position
+  const totalWeight = cs.reduce((sum, c) => sum + c.weight, 0);
+  const total = cs.reduce((sum, c) => sum + c.messages.length, 0);
+
+  return {
+    total,
+    next(): string {
+      if (cs.length === 0) return '';
+      let best = 0;
+      for (let i = 0; i < cs.length; i++) {
+        current[i] += cs[i].weight;
+        if (current[i] > current[best]) best = i;
+      }
+      current[best] -= totalWeight;
+      const c = cs[best];
+      const md = c.messages[cursor[best] % c.messages.length];
+      cursor[best]++;
+      return md;
+    },
+  };
+}
+
+/** The host the rotator drives; AdBanner.svelte supplies the DOM measurements and effects. */
 export interface BannerHost {
-  /** Overflow width of item `index` in px (0 when it fits). */
-  overflowPx(index: number): number;
-  /** Render item `index` (the host fades it in and resets scroll to the start). */
-  show(index: number): void;
-  /** Animate the horizontal scroll to `toPx` over `durationMs`. */
+  /** Render md and fade it in (over fadeInMs), with the scroll reset to the start. */
+  show(md: string): void;
+  /** Reset the scroll to the start without re-fading (to loop a long message). */
+  resetScroll(): void;
+  /** Fade the current message out over durationMs. */
+  hide(durationMs: number): void;
+  /** Overflow width of the currently-shown message in px (0 when it fits or motion is reduced). */
+  overflowPx(): number;
+  /** Animate the horizontal scroll to toPx over durationMs. */
   scrollTo(toPx: number, durationMs: number): void;
+  /** Resume an in-flight scroll on a freshly-mounted view: jump to fromTx (px, signed) instantly,
+   *  then continue to toPx over durationMs. Used by the engine on attach to carry the scroll
+   *  position across a navigation; the rotator itself never calls it. */
+  resumeScroll(fromTx: number, toPx: number, durationMs: number): void;
 }
 
 export interface Rotator {
   start(): void;
   stop(): void;
+  /** Re-present the current message (re-measure overflow + restart its scroll), e.g. after the
+   *  viewport size changed. A no-op before start(). */
+  restart(): void;
 }
 
 /**
- * createBannerRotator drives a list of messages: a fitting message holds `holdMs`
- * then advances; an overflowing one pauses, scrolls to its right edge, pauses, then
- * repeats while the elapsed cycle is under `holdMs`, else advances.
+ * createBannerRotator rotates the scheduled messages: each message fades in, holds
+ * `holdMs` (an overflowing one scrolls to its right edge and back while under holdMs),
+ * then fades out over `fadeOutMs`, waits `gapMs`, and fades the next one in. A lone
+ * message pulses (the same message fades back in) so the cycle keeps its rhythm.
+ * Reduce-motion is handled by the host: pass zeroed fade timings and an overflowPx that
+ * returns 0, and messages swap instantly without scrolling.
  */
 export function createBannerRotator(
-  items: BannerItem[],
+  campaigns: BannerCampaign[],
   host: BannerHost,
-  config: BannerConfig = defaultBannerConfig,
+  config: BannerTimings = defaultBannerTimings,
 ): Rotator {
-  let index = 0;
+  const sched = createScheduler(campaigns);
   let running = false;
   let cycleStart = 0;
+  let lastShown = ''; // the message currently presented, for restart() (re-measure)
   const timers: ReturnType<typeof setTimeout>[] = [];
 
   const at = (ms: number, fn: () => void) => {
@@ -65,26 +109,25 @@ export function createBannerRotator(
     timers.length = 0;
   };
 
-  function advance() {
-    if (!running) return;
-    index = (index + 1) % items.length;
-    present();
-  }
-
-  function present() {
+  function present(md: string) {
     if (!running) return;
     clear();
-    host.show(index);
-    // Let the swapped-in message render before measuring its overflow.
-    at(config.fadeMs, () => {
-      const over = host.overflowPx(index);
-      if (over <= 0) {
-        at(config.holdMs, advance);
+    lastShown = md;
+    host.show(md);
+    at(config.fadeInMs, measure);
+  }
+
+  function measure() {
+    if (!running) return;
+    cycleStart = Date.now();
+    const over = host.overflowPx();
+    if (over > 0) {
+      scrollCycle(over);
       return;
     }
-      cycleStart = Date.now();
-      scrollCycle(over);
-    });
+    // Hold, then run the fade cycle. A lone message pulses (fades out, then back in) rather than
+    // sitting frozen, so the banner keeps its rhythm even with a single campaign message.
+    at(config.holdMs, advance);
   }
 
   function scrollCycle(over: number) {
@@ -95,24 +138,38 @@ export function createBannerRotator(
         if (Date.now() - cycleStart >= config.holdMs) {
           advance();
         } else {
-          host.show(index); // resets scroll to the start
-          scrollCycle(over);
+          // Loop the same message with a fade: fade out at the right edge, rewind to the start
+          // while hidden, fade the same message back in, then scroll again — so the rewind gets
+          // the same fade as a message change, not a hard jump.
+          host.hide(config.fadeOutMs);
+          at(config.fadeOutMs + config.gapMs, () => {
+            host.show(lastShown);
+            at(config.fadeInMs, () => scrollCycle(over));
+          });
         }
       });
     });
   }
 
+  function advance() {
+    if (!running) return;
+    host.hide(config.fadeOutMs);
+    at(config.fadeOutMs + config.gapMs, () => present(sched.next()));
+  }
+
   return {
     start() {
-      if (running || items.length === 0) return;
+      if (running || sched.total === 0) return;
       running = true;
-      index = 0;
-      present();
+      present(sched.next());
     },
     stop() {
       running = false;
       clear();
     },
+    restart() {
+      if (running && lastShown) present(lastShown);
+    },
   };
 }
 
@@ -145,13 +202,3 @@ export function linkify(md: string): string {
   parts.push(escapeHtml(md.slice(last)));
   return parts.join('');
 }
-
-/** mockBanners is the placeholder rotation (long ↔ short) to demo the mechanics. */
-export function mockBanners(): BannerItem[] {
-  return [
-    { md: 'New season starts soon — [learn more](https://example.com/season).' },
-    {
-      md: 'Tip: a 7-tile play earns a +50 bonus. Try the daily tournament, climb the leaderboard, and challenge friends — more modes are coming, [stay tuned](https://example.com/news)!',
-    },
-  ];
-}

ui/src/lib/bannerEngine.ts

@@ -0,0 +1,110 @@
+// A single, persistent banner rotation engine. The rotator and scheduler live here at module
+// scope, so the rotation keeps running across screen navigations: each screen mounts its own
+// AdBanner view, which only attaches as the DOM host. This makes the banner continuous and
+// independent of route transitions (the cycle is not restarted on navigation).
+
+import { createBannerRotator, type BannerHost, type Rotator } from './banner';
+import type { BannerCampaign, BannerTimings } from './model';
+
+let rotator: Rotator | null = null;
+let mounted: BannerHost | null = null;
+let current = '';
+let key = '';
+// The in-flight horizontal scroll of the current message, so a view mounted by navigation can
+// resume it from the same offset instead of restarting at the left. Null when not scrolling.
+let activeScroll: { toPx: number; dur: number; start: number } | null = null;
+
+// proxy is the rotator's host: it records the current message + scroll (so a freshly-mounted view
+// can resume them) and forwards every effect to the currently-attached DOM host, if any.
+const proxy: BannerHost = {
+  show(md) {
+    current = md;
+    activeScroll = null;
+    mounted?.show(md);
+  },
+  resetScroll() {
+    activeScroll = null;
+    mounted?.resetScroll();
+  },
+  hide(durationMs) {
+    mounted?.hide(durationMs);
+  },
+  overflowPx() {
+    return mounted?.overflowPx() ?? 0;
+  },
+  scrollTo(toPx, durationMs) {
+    activeScroll = { toPx, dur: durationMs, start: Date.now() };
+    mounted?.scrollTo(toPx, durationMs);
+  },
+  resumeScroll(fromTx, toPx, durationMs) {
+    mounted?.resumeScroll(fromTx, toPx, durationMs);
+  },
+};
+
+// bannerKey identifies a campaigns+timings set so configureBanner restarts the cycle only on a
+// real change, not on every (re)mount.
+function bannerKey(campaigns: BannerCampaign[], timings: BannerTimings): string {
+  return JSON.stringify({ campaigns, timings });
+}
+
+/**
+ * configureBanner (re)starts the rotation for the given campaigns and timings, or leaves the
+ * running rotation untouched when they are unchanged — so navigating between screens (which
+ * remounts the view with the same data) continues the cycle rather than restarting it.
+ */
+export function configureBanner(campaigns: BannerCampaign[], timings: BannerTimings): void {
+  const k = bannerKey(campaigns, timings);
+  if (k === key && rotator) return;
+  key = k;
+  rotator?.stop();
+  current = '';
+  rotator = createBannerRotator(campaigns, proxy, timings);
+  rotator.start();
+}
+
+/**
+ * bannerCurrent returns the message the engine is currently displaying (empty before the first
+ * one). A freshly-mounted view reads it to render the live message immediately, without a fade —
+ * so navigating between screens does not visibly restart the cycle.
+ */
+export function bannerCurrent(): string {
+  return current;
+}
+
+/**
+ * attachBannerHost connects a freshly-mounted view as the DOM host. It does NOT re-show the
+ * current message (the view renders it itself from bannerCurrent on mount): re-showing here would
+ * replay the fade-in on every navigation, which looks like the cycle restarting. The engine's own
+ * timer keeps driving show/hide for real message changes through this host.
+ */
+export function attachBannerHost(host: BannerHost): void {
+  mounted = host;
+  // Resume the current message's scroll from where it had reached, so navigation does not restart
+  // a long message at the left. Only while a scroll is still in flight; a finished scroll is left
+  // at its end and the rotator's own loop takes over.
+  if (activeScroll) {
+    const elapsed = Date.now() - activeScroll.start;
+    if (elapsed < activeScroll.dur) {
+      const progress = elapsed / activeScroll.dur;
+      host.resumeScroll(-activeScroll.toPx * progress, activeScroll.toPx, activeScroll.dur - elapsed);
+    }
+  }
+}
+
+/**
+ * remeasureBanner re-presents the current message (re-measuring overflow and restarting its
+ * scroll), for when the viewport size changed (e.g. a portrait↔landscape rotation) and a message
+ * that fit may now overflow, or vice versa.
+ */
+export function remeasureBanner(): void {
+  rotator?.restart();
+}
+
+/**
+ * detachBannerHost disconnects a view on unmount without stopping the engine. It clears the host
+ * only when it is still the current one, so an outgoing view leaving after the incoming view has
+ * already attached does not detach the new host (the transition briefly double-mounts).
+ */
+export function detachBannerHost(host: BannerHost): void {
+  if (mounted === host) mounted = null;
+}

ui/src/lib/codec.test.ts

@@ -12,6 +12,7 @@ import {
   decodeLinkResult,
   decodeMatchResult,
   decodeOutgoingList,
+  decodeProfile,
   decodeSession,
   decodeFeedbackState,
   decodeFeedbackUnread,
@@ -449,6 +450,40 @@ describe('codec', () => {
     expect(r.game?.id).toBe('g-open');
     expect(r.game?.status).toBe('open');
   });
+
+  it('decodes the profile banner block (campaigns + timings)', () => {
+    const b = new Builder(256);
+    const uid = b.createString('u-1');
+    const m0 = b.createString('promo-en');
+    const msgs = fb.BannerCampaign.createMessagesVector(b, [m0]);
+    const camp = fb.BannerCampaign.createBannerCampaign(b, 3, msgs);
+    const camps = fb.BannerInfo.createCampaignsVector(b, [camp]);
+    const banner = fb.BannerInfo.createBannerInfo(b, camps, 60000, 5000, 40, 1000, 250, 1000);
+    fb.Profile.startProfile(b);
+    fb.Profile.addUserId(b, uid);
+    fb.Profile.addBanner(b, banner);
+    b.finish(fb.Profile.endProfile(b));
+
+    const p = decodeProfile(b.asUint8Array());
+    expect(p.banner?.campaigns).toEqual([{ weight: 3, messages: ['promo-en'] }]);
+    expect(p.banner?.timings).toEqual({
+      holdMs: 60000,
+      edgePauseMs: 5000,
+      scrollPxPerSec: 40,
+      fadeOutMs: 1000,
+      gapMs: 250,
+      fadeInMs: 1000,
+    });
+  });
+
+  it('leaves the profile banner undefined when absent', () => {
+    const b = new Builder(64);
+    const uid = b.createString('u-1');
+    fb.Profile.startProfile(b);
+    fb.Profile.addUserId(b, uid);
+    b.finish(fb.Profile.endProfile(b));
+    expect(decodeProfile(b.asUint8Array()).banner).toBeUndefined();
+  });
 });
 
 // The live play loop exchanges alphabet indices, mapped through the per-variant

ui/src/lib/codec.ts

@@ -9,6 +9,8 @@ import { indexForLetter, letterForIndex, setAlphabet, type AlphabetEntryWire } f
 import type { PlacedTile } from './client';
 import type {
   AccountRef,
+  Banner,
+  BannerCampaign,
   BlockStatus,
   ChatMessage,
   EvalResult,
@@ -316,6 +318,33 @@ export function decodeProfile(buf: Uint8Array): Profile {
     blockFriendRequests: p.blockFriendRequests(),
     isGuest: p.isGuest(),
     notificationsInAppOnly: p.notificationsInAppOnly(),
+    banner: decodeBanner(p),
+  };
+}
+
+// decodeBanner projects the optional advertising-banner block of a Profile, or
+// undefined when the viewer is not eligible (the field is absent).
+function decodeBanner(p: fb.Profile): Banner | undefined {
+  const b = p.banner();
+  if (!b) return undefined;
+  const campaigns: BannerCampaign[] = [];
+  for (let i = 0; i < b.campaignsLength(); i++) {
+    const c = b.campaigns(i);
+    if (!c) continue;
+    const messages: string[] = [];
+    for (let j = 0; j < c.messagesLength(); j++) messages.push(c.messages(j));
+    campaigns.push({ weight: c.weight(), messages });
+  }
+  return {
+    campaigns,
+    timings: {
+      holdMs: b.holdMs(),
+      edgePauseMs: b.edgePauseMs(),
+      scrollPxPerSec: b.scrollPxPerSec(),
+      fadeOutMs: b.fadeOutMs(),
+      gapMs: b.gapMs(),
+      fadeInMs: b.fadeInMs(),
+    },
   };
 }
 

ui/src/lib/model.ts

@@ -138,6 +138,32 @@ export interface Profile {
   isGuest: boolean;
   /** Confine notifications to the in-app stream (no out-of-app platform push). */
   notificationsInAppOnly: boolean;
+  /** The advertising-banner block, present only for a viewer eligible to see it. */
+  banner?: Banner;
+}
+
+/** Banner is the advertising-banner block of an eligible viewer's profile. */
+export interface Banner {
+  campaigns: BannerCampaign[];
+  timings: BannerTimings;
+}
+
+/** BannerCampaign is one campaign in the rotation feed. */
+export interface BannerCampaign {
+  /** GCD-reduced show weight for the client's smooth weighted round-robin. */
+  weight: number;
+  /** Messages in display order, already resolved to the viewer's bot language. */
+  messages: string[];
+}
+
+/** BannerTimings are the global banner display timings (ms, except scrollPxPerSec). */
+export interface BannerTimings {
+  holdMs: number;
+  edgePauseMs: number;
+  scrollPxPerSec: number;
+  fadeOutMs: number;
+  gapMs: number;
+  fadeInMs: number;
 }
 
 /** BlockStatus is the caller's current manual block, fetched after any call reports