diff --git a/PLAN.md b/PLAN.md
index c4214b1..fee5f9b 100644
--- a/PLAN.md
+++ b/PLAN.md
@@ -1428,9 +1428,9 @@ cannot submit; three-way admin filter.
       docker-network caddy hop `172.18.0.x` for chat moderation, and bucketing the gateway's
       per-IP rate limiter on it). Correct + spoof-safe in **both** contours (prod has no host
       caddy → public clients untrusted → real peer used). `peerIP` unit-tested.
-    - **Ad banner** gated **off** behind a compile-time `SHOW_AD_BANNER=false` in `Screen.svelte`
-      — the `{#if}` branch, the `AdBanner` import and `banner.ts` are tree-shaken out of the prod
-      bundle (code kept for post-release polish).
+    - **Ad banner** was gated off here behind `SHOW_AD_BANNER=false`; the **AD** phase
+      (PRERELEASE.md) later turned it into the real server-driven advertising network and removed
+      the gate (`Screen` renders it from `app.profile.banner`).
     - **Landing** Telegram entry is now just the **64px logo** (clickable, no button/caption).
     - **TG-fullscreen header** reworked again: title + menu are one **centred pair** (hamburger
       right of the title) pinned to the **bottom** of the TG nav band, lining up with Telegram's
diff --git a/PRERELEASE.md b/PRERELEASE.md
index 9bf751a..accdc65 100644
--- a/PRERELEASE.md
+++ b/PRERELEASE.md
@@ -32,7 +32,7 @@ the edge before prod. Each phase maps back to the owner's raw pre-release TODO l
 | DA | Dictionary admin: online release-archive upload → word-diff preview → install/activate; versioned dict volume; active version persisted in DB; resident label = release tag | owner ad-hoc | **done** |
 | AB | Manual account block (admin suspension): permanent/temporary with an editable en+ru reason picklist; a block forfeits the player's active games + cancels their open ones; a backend gate refuses a blocked account with **403 `account_blocked`**; the UI shows a terminal blocked screen and stops all push/poll; manual unblock; temporary blocks self-expire (migration `00003`) | owner ad-hoc | **done** |
 | AI | Honest AI opponent in quick game: an explicit 🤖 AI / 👤 random selector (AI default); the robot is seated and moves at once; 7-day inactivity loss (the per-turn timeout reused); chat/nudge disabled, no statistics; the opponent is shown as 🤖 everywhere | owner ad-hoc | **done** |
-| AD | Advertising banner ("ad network"): server-driven weighted campaigns (percent weight + validity window; the perpetual default fills the remainder up to 100%), bilingual messages shown by bot (`service_language`); eligibility = free account + empty hint wallet + no `no_banner` role (guests included); the resolved feed rides `profile.get` with a `notify` `banner` re-poll on eligibility change; `/_gm/banners` admin + global display timings; client smooth-weighted-round-robin rotation + fade-out/gap/fade-in UX. A single `app.load` bootstrap aggregator was considered and **deferred** (see ARCHITECTURE §10). | owner ad-hoc | PR1 backend+admin **done**; PR2 UI rotation **next** |
+| AD | Advertising banner ("ad network"): server-driven weighted campaigns (percent weight + validity window; the perpetual default fills the remainder up to 100%), bilingual messages shown by bot (`service_language`); eligibility = free account + empty hint wallet + no `no_banner` role (guests included); the resolved feed rides `profile.get` with a `notify` `banner` re-poll on eligibility change; `/_gm/banners` admin + global display timings; client smooth-weighted-round-robin rotation + fade-out/gap/fade-in UX. A single `app.load` bootstrap aggregator was considered and **deferred** (see ARCHITECTURE §10). | owner ad-hoc | **done** (PR1 backend+admin, PR2 UI rotation) |
 | → | Stage 18 — prod contour deploy | — | see [`PLAN.md`](PLAN.md) |
 
 ## Key findings (these reshaped the raw list — read before starting a phase)
diff --git a/docs/UI_DESIGN.md b/docs/UI_DESIGN.md
index 83b1a85..28c8151 100644
--- a/docs/UI_DESIGN.md
+++ b/docs/UI_DESIGN.md
@@ -195,16 +195,24 @@ Login uses `Screen`.
   under-board slot shows the **Scores: N** preview. The screen **title** is the variant's
   display name (Scrabble / Скрэббл / Erudite / Эрудит), not a constant "Scrabble".
 
-## Announcement banner (`components/AdBanner.svelte`, `lib/banner.ts`)
+## Advertising banner (`components/AdBanner.svelte`, `lib/banner.ts`)
 
 A one-line inset strip under the nav bar, drawn on a dedicated `--ad-bg` token —
 a subtle accent, a touch darker than the surroundings in the light theme and a touch lighter
 in the dark theme, mapped to Telegram's `secondary_bg_color` inside the Mini App. Content is
-minimal markdown (text + links, escaped + linkified). A parameterised **rotator** drives messages: a fitting message
-holds `holdMs` (default 60 s) then cross-fades to the next; a message wider than the strip
-pauses (`edgePauseMs`), scrolls to its right edge at `scrollPxPerSec`, pauses, and repeats
-until the cycle exceeds `holdMs`. Today a **mock** provider rotates a long and a short
-message; the source becomes a server-driven channel later (see ARCHITECTURE).
+minimal markdown (text + links, escaped + linkified). It is **server-driven**: the campaigns and
+display timings ride the `profile.get` response (`app.profile.banner`, present only for an eligible
+viewer — see ARCHITECTURE §10), so `Screen` renders the strip only when that block is present, and
+a `notify` `banner` event re-fetches the profile to show or hide it in place.
+
+A **smooth weighted round-robin** (`createScheduler`) picks the next message: campaigns compete by
+their weight (each appears its weight share per cycle, evenly interleaved, not at random), and a
+campaign's own messages advance round-robin. The **rotator** then drives one message: it fades in
+(`fadeInMs`), holds `holdMs` (a message wider than the strip pauses `edgePauseMs`, scrolls to its
+right edge at `scrollPxPerSec`, pauses, and repeats while under `holdMs`), then — when more than one
+message exists — fades out (`fadeOutMs`), waits `gapMs`, and fades the next in. A lone message stays
+put (a long one keeps scrolling). All timings are operator-set (`/_gm/banner-settings`). Under
+**reduce-motion** the fades collapse to an instant swap and a long message does not scroll.
 
 ## Result / status iconography (`lib/result.ts`)
 
diff --git a/ui/src/components/AdBanner.svelte b/ui/src/components/AdBanner.svelte
index b9e37fc..a49baa4 100644
--- a/ui/src/components/AdBanner.svelte
+++ b/ui/src/components/AdBanner.svelte
@@ -1,43 +1,57 @@
 <script lang="ts">
-  import { onDestroy, onMount } from 'svelte';
-  import { fade } from 'svelte/transition';
-  import {
-    createBannerRotator,
-    defaultBannerConfig,
-    linkify,
-    mockBanners,
-    type BannerConfig,
-    type BannerItem,
-  } from '../lib/banner';
+  import { createBannerRotator, defaultBannerTimings, linkify } from '../lib/banner';
+  import type { BannerCampaign, BannerTimings } from '../lib/model';
   import { onExternalLinkClick } from '../lib/telegram';
 
-  let { items = mockBanners(), config = defaultBannerConfig }: { items?: BannerItem[]; config?: BannerConfig } =
-    $props();
+  let {
+    campaigns,
+    timings = defaultBannerTimings,
+    reduceMotion = false,
+  }: { campaigns: BannerCampaign[]; timings?: BannerTimings; reduceMotion?: boolean } = $props();
 
-  let current = $state(0);
+  let current = $state('');
+  let opacity = $state(0);
+  let opDur = $state(0); // opacity transition duration, ms (fade-in / fade-out)
   let tx = $state(0);
   let txDur = $state(0);
   let track = $state<HTMLElement>();
   let viewport = $state<HTMLElement>();
 
-  let rotator: ReturnType<typeof createBannerRotator> | null = null;
-
-  onMount(() => {
-    rotator = createBannerRotator(items, {
-      overflowPx: () => Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0)),
-      show: (i) => {
-        current = i;
+  // Recreate the rotator whenever the campaigns, timings or reduce-motion change (a
+  // `banner` notify re-fetches the profile, swapping the campaigns in place). Under
+  // reduce-motion the fade/gap timings collapse to 0 (instant swap) and overflowPx
+  // reports 0 (no scroll).
+  $effect(() => {
+    const cfg: BannerTimings = reduceMotion ? { ...timings, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 } : timings;
+    const rotator = createBannerRotator(campaigns, {
+      show: (md) => {
+        current = md;
+        tx = 0;
+        txDur = 0;
+        opDur = 0;
+        opacity = 0;
+        requestAnimationFrame(() => {
+          opDur = cfg.fadeInMs;
+          opacity = 1;
+        });
+      },
+      resetScroll: () => {
         tx = 0;
         txDur = 0;
       },
+      hide: (durationMs) => {
+        opDur = durationMs;
+        opacity = 0;
+      },
+      overflowPx: () => (reduceMotion ? 0 : Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0))),
       scrollTo: (toPx, durationMs) => {
         txDur = durationMs;
         tx = -toPx;
       },
-    }, config);
+    }, cfg);
     rotator.start();
+    return () => rotator.stop();
   });
-  onDestroy(() => rotator?.stop());
 </script>
 
 <!-- The banner links are rendered via {@html}; a delegated click routes any of them through the
@@ -45,16 +59,13 @@
 <!-- svelte-ignore a11y_no_static_element_interactions -->
 <!-- svelte-ignore a11y_click_events_have_key_events -->
 <div class="ad" bind:this={viewport} onclick={onExternalLinkClick}>
-  {#key current}
-    <div
-      class="track"
-      bind:this={track}
-      in:fade={{ duration: config.fadeMs }}
-      style="transform:translateX({tx}px); transition:transform {txDur}ms linear"
-    >
-      {@html linkify(items[current]?.md ?? '')}
-    </div>
-  {/key}
+  <div
+    class="track"
+    bind:this={track}
+    style="transform:translateX({tx}px); opacity:{opacity}; transition:transform {txDur}ms linear, opacity {opDur}ms ease"
+  >
+    {@html linkify(current)}
+  </div>
 </div>
 
 <style>
@@ -76,7 +87,7 @@
     /* The side inset lives on the track (not the clipping .ad) so the scroll distance
        (scrollWidth - viewport.clientWidth) reaches the very end of a long message. */
     padding: 0 var(--pad);
-    will-change: transform;
+    will-change: transform, opacity;
   }
   .track :global(a) {
     color: var(--accent);
diff --git a/ui/src/components/Screen.svelte b/ui/src/components/Screen.svelte
index 99128f8..0d16adb 100644
--- a/ui/src/components/Screen.svelte
+++ b/ui/src/components/Screen.svelte
@@ -2,6 +2,7 @@
   import type { Snippet } from 'svelte';
   import Header from './Header.svelte';
   import AdBanner from './AdBanner.svelte';
+  import { app } from '../lib/app.svelte';
   import { navigate } from '../lib/router.svelte';
 
   // The app-shell layout (all screens): the nav bar grows; the ad strip, content and
@@ -27,12 +28,6 @@
     column?: boolean;
   } = $props();
 
-  // The promotional banner is feature-gated OFF until it is polished after release. The flag is
-  // a compile-time `false`, so the {#if} branch — and with it the AdBanner import and its
-  // banner.ts logic — is dead-code-eliminated from the production bundle. Flip to
-  // true to bring it back.
-  const SHOW_AD_BANNER = false;
-
   // Edge-swipe back: a rightward drag begun in the left band returns to `back`, the standard
   // mobile gesture (instant on release — the route slide plays the animation). Listened at the
   // window in the CAPTURE phase so the board's own pointer handlers (which capture/stop the
@@ -94,7 +89,13 @@
 
 <div class="screen">
   <Header {title} {back} grow={growNav} />
-  {#if SHOW_AD_BANNER}<AdBanner />{/if}
+  {#if app.profile?.banner && app.profile.banner.campaigns.length}
+    <AdBanner
+      campaigns={app.profile.banner.campaigns}
+      timings={app.profile.banner.timings}
+      reduceMotion={app.reduceMotion}
+    />
+  {/if}
   <main class="content" class:scroll class:fill={!growNav} class:column>{@render children?.()}</main>
   {#if tabbar}
     <nav class="tabbar">{@render tabbar()}</nav>
diff --git a/ui/src/lib/app.svelte.ts b/ui/src/lib/app.svelte.ts
index 5a7a0b0..3be311a 100644
--- a/ui/src/lib/app.svelte.ts
+++ b/ui/src/lib/app.svelte.ts
@@ -276,6 +276,11 @@ function openStream(): void {
         if (e.sub === 'admin_reply') {
           app.feedbackReplyUnread = true;
         }
+        // The viewer's ad-banner eligibility may have changed (paid/hints/no_banner): re-fetch
+        // the profile, which carries the banner block, so the banner shows or hides in place.
+        if (e.sub === 'banner') {
+          void refreshProfile();
+        }
         void refreshNotifications();
       }
     },
@@ -300,6 +305,20 @@ function scheduleReconnect(): void {
   }, 4000);
 }
 
+/**
+ * refreshProfile re-fetches the account profile (which carries the ad-banner block),
+ * after a `banner` notify signals the viewer's banner eligibility changed. Best-effort:
+ * a transient failure leaves the previous profile in place.
+ */
+export async function refreshProfile(): Promise<void> {
+  if (!app.session) return;
+  try {
+    app.profile = await gateway.profileGet();
+  } catch {
+    // Best-effort; the banner just stays as it was until the next fetch.
+  }
+}
+
 /**
  * refreshNotifications recomputes the badge count (incoming friend requests).
  * Authoritative poll, complementing the live 'notify' push. Game invitations have
diff --git a/ui/src/lib/banner.test.ts b/ui/src/lib/banner.test.ts
index 6028bd6..26a9927 100644
--- a/ui/src/lib/banner.test.ts
+++ b/ui/src/lib/banner.test.ts
@@ -1,5 +1,6 @@
 import { afterEach, describe, expect, it, vi } from 'vitest';
-import { createBannerRotator, defaultBannerConfig, linkify } from './banner';
+import { createBannerRotator, createScheduler, defaultBannerTimings, linkify, type BannerHost } from './banner';
+import type { BannerTimings } from './model';
 
 describe('linkify', () => {
   it('escapes html and renders markdown links', () => {
@@ -20,71 +21,147 @@ describe('linkify', () => {
   });
 });
 
-describe('banner rotator', () => {
+describe('createScheduler', () => {
+  it('serves each campaign its weight share over a cycle, evenly spread', () => {
+    const sched = createScheduler([
+      { weight: 3, messages: ['a'] },
+      { weight: 7, messages: ['b'] },
+    ]);
+    expect(sched.total).toBe(2);
+    const cycle = Array.from({ length: 10 }, () => sched.next());
+    const a = cycle.filter((m) => m === 'a').length;
+    const b = cycle.filter((m) => m === 'b').length;
+    expect(a).toBe(3);
+    expect(b).toBe(7);
+    // Smoothly interleaved, not clustered: the minority campaign appears in both halves.
+    expect(cycle.slice(0, 5)).toContain('a');
+    expect(cycle.slice(5)).toContain('a');
+  });
+
+  it('round-robins messages within a campaign', () => {
+    const sched = createScheduler([{ weight: 1, messages: ['m0', 'm1', 'm2'] }]);
+    expect(sched.total).toBe(3);
+    expect([sched.next(), sched.next(), sched.next(), sched.next()]).toEqual(['m0', 'm1', 'm2', 'm0']);
+  });
+
+  it('drops empty and non-positive-weight campaigns', () => {
+    const sched = createScheduler([
+      { weight: 0, messages: ['skip-zero'] },
+      { weight: 5, messages: [] },
+      { weight: 2, messages: ['keep'] },
+    ]);
+    expect(sched.total).toBe(1);
+    expect(sched.next()).toBe('keep');
+  });
+
+  it('is empty for no campaigns', () => {
+    const sched = createScheduler([]);
+    expect(sched.total).toBe(0);
+    expect(sched.next()).toBe('');
+  });
+});
+
+// recordingHost captures the rotator's host calls as a sequence, with a fixed overflow.
+function recordingHost(overflow = 0): { host: BannerHost; calls: string[]; shown: string[] } {
+  const calls: string[] = [];
+  const shown: string[] = [];
+  return {
+    calls,
+    shown,
+    host: {
+      show: (md) => {
+        shown.push(md);
+        calls.push('show');
+      },
+      resetScroll: () => calls.push('reset'),
+      hide: () => calls.push('hide'),
+      overflowPx: () => overflow,
+      scrollTo: () => calls.push('scroll'),
+    },
+  };
+}
+
+const cfg: BannerTimings = {
+  holdMs: 1000,
+  edgePauseMs: 100,
+  scrollPxPerSec: 200,
+  fadeOutMs: 300,
+  gapMs: 50,
+  fadeInMs: 200,
+};
+
+describe('createBannerRotator', () => {
   afterEach(() => vi.useRealTimers());
 
-  it('holds a fitting message then advances, and scrolls an overflowing one', () => {
+  it('runs the fade-out / gap / fade-in sequence between two messages', () => {
     vi.useFakeTimers();
-    const cfg = { ...defaultBannerConfig, holdMs: 1000, edgePauseMs: 100, fadeMs: 10, scrollPxPerSec: 50 };
-    const shown: number[] = [];
-    let scrolled = 0;
-    const overflow = [0, 200]; // item 0 fits, item 1 overflows
-    const r = createBannerRotator(
-      [{ md: 'a' }, { md: 'b' }],
-      {
-        overflowPx: (i) => overflow[i],
-        show: (i) => shown.push(i),
-        scrollTo: () => scrolled++,
-      },
-      cfg,
-    );
-
+    const { host, calls, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, cfg);
     r.start();
-    expect(shown).toEqual([0]);
-    vi.advanceTimersByTime(cfg.fadeMs); // settle + measure item 0
-    vi.advanceTimersByTime(cfg.holdMs); // advance to item 1
-    expect(shown).toEqual([0, 1]);
-    vi.advanceTimersByTime(cfg.fadeMs); // settle + measure item 1 (overflows)
-    vi.advanceTimersByTime(cfg.edgePauseMs); // edge pause -> scrollTo
-    expect(scrolled).toBe(1);
+    expect(shown).toEqual(['a']); // first message shown immediately
+    vi.advanceTimersByTime(cfg.fadeInMs); // fade in -> measure (fits)
+    vi.advanceTimersByTime(cfg.holdMs - 1);
+    expect(calls).not.toContain('hide'); // still holding
+    vi.advanceTimersByTime(1); // hold elapsed -> fade out
+    expect(calls).toContain('hide');
+    expect(shown).toEqual(['a']); // next not shown yet (during fade-out + gap)
+    vi.advanceTimersByTime(cfg.fadeOutMs + cfg.gapMs); // -> show the next message
+    expect(shown).toEqual(['a', 'b']);
     r.stop();
   });
 
-  it('repeats the scroll cycle while under holdMs, then advances', () => {
+  it('scrolls an overflowing message', () => {
     vi.useFakeTimers();
-    const cfg = { holdMs: 2500, edgePauseMs: 100, fadeMs: 10, scrollPxPerSec: 100 };
-    const shown: number[] = [];
-    let scrolls = 0;
-    const r = createBannerRotator(
-      [{ md: 'long' }, { md: 'short' }],
-      { overflowPx: (i) => (i === 0 ? 100 : 0), show: (i) => shown.push(i), scrollTo: () => scrolls++ },
-      cfg,
-    );
+    const { host, calls } = recordingHost(200); // overflow 200px, 200px/s -> 1000ms scroll
+    const r = createBannerRotator([{ weight: 1, messages: ['long'] }, { weight: 1, messages: ['x'] }], host, cfg);
     r.start();
-    vi.advanceTimersByTime(110); // fade(10) + edgePause(100) -> first scroll
-    expect(scrolls).toBe(1);
-    expect(shown).toEqual([0]);
-    vi.advanceTimersByTime(1200); // scrollDur(1000) + edgePause + edgePause -> re-show + second scroll
-    expect(scrolls).toBe(2);
-    expect(shown).toEqual([0, 0]); // re-shown to reset scroll, still item 0 (under holdMs)
-    vi.advanceTimersByTime(10_000);
-    expect(shown).toContain(1); // eventually exceeds holdMs and advances to the fitting message
+    vi.advanceTimersByTime(cfg.fadeInMs + cfg.edgePauseMs); // fade in + edge pause -> scrollTo
+    expect(calls).toContain('scroll');
+    r.stop();
+  });
+
+  it('shows a single message once and never fades it out', () => {
+    vi.useFakeTimers();
+    const { host, calls, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['solo'] }], host, cfg);
+    r.start();
+    vi.advanceTimersByTime(cfg.fadeInMs + cfg.holdMs * 5);
+    expect(shown).toEqual(['solo']);
+    expect(calls).not.toContain('hide');
+    r.stop();
+  });
+
+  it('swaps instantly when fade timings are zero (reduce-motion)', () => {
+    vi.useFakeTimers();
+    const zero: BannerTimings = { ...cfg, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 };
+    const { host, shown } = recordingHost(0); // reduce-motion host reports no overflow
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, zero);
+    r.start();
+    // fadeIn(0) + hold -> fadeOut(0) + gap(0) -> next; the +5 flushes the trailing
+    // zero-delay timer chain that lands on the hold boundary.
+    vi.advanceTimersByTime(zero.holdMs + 5);
+    expect(shown).toEqual(['a', 'b']);
     r.stop();
   });
 
   it('stop() halts further advancement', () => {
     vi.useFakeTimers();
-    const cfg = { ...defaultBannerConfig, holdMs: 100, fadeMs: 5, edgePauseMs: 5 };
-    const shown: number[] = [];
-    const r = createBannerRotator(
-      [{ md: 'a' }, { md: 'b' }],
-      { overflowPx: () => 0, show: (i) => shown.push(i), scrollTo: () => {} },
-      cfg,
-    );
+    const { host, shown } = recordingHost(0);
+    const r = createBannerRotator([{ weight: 1, messages: ['a'] }, { weight: 1, messages: ['b'] }], host, cfg);
     r.start();
-    vi.advanceTimersByTime(cfg.fadeMs);
+    vi.advanceTimersByTime(cfg.fadeInMs);
+    r.stop();
+    vi.advanceTimersByTime(60_000);
+    expect(shown).toEqual(['a']);
+  });
+
+  it('does not start with no campaigns', () => {
+    vi.useFakeTimers();
+    const { host, shown } = recordingHost(0);
+    const r = createBannerRotator([], host, defaultBannerTimings);
+    r.start();
+    vi.advanceTimersByTime(60_000);
+    expect(shown).toEqual([]);
     r.stop();
-    vi.advanceTimersByTime(10_000);
-    expect(shown).toEqual([0]);
   });
 });
diff --git a/ui/src/lib/banner.ts b/ui/src/lib/banner.ts
index e942752..34fdb6e 100644
--- a/ui/src/lib/banner.ts
+++ b/ui/src/lib/banner.ts
@@ -1,39 +1,72 @@
-// Announcement / "ad" banner — a parameterised rotator plus a tiny markdown linkifier.
-// The rotator is DOM-agnostic (the host measures overflow and applies the visual
-// effects through callbacks), so its timing is unit-testable with fake timers. Today
-// the content is a mock long↔short rotation; later it becomes a server-driven
-// announcements channel (see ARCHITECTURE).
+// Advertising banner — the server-driven rotation engine plus a tiny markdown
+// linkifier. The scheduler and rotator are DOM-agnostic (the host measures overflow
+// and applies the visual effects through callbacks), so their timing and fairness are
+// unit-testable with fake timers. The campaigns + timings come from the profile's
+// banner block (see lib/model, ARCHITECTURE §10); the host is AdBanner.svelte.
 
-export interface BannerConfig {
-  /** How long one message is shown before advancing (short text), ms. */
-  holdMs: number;
-  /** Pause at each end before/after scrolling a long message, ms. */
-  edgePauseMs: number;
-  /** Scroll speed for a long (overflowing) message, px/sec. */
-  scrollPxPerSec: number;
-  /** Cross-fade duration between messages, ms. */
-  fadeMs: number;
-}
+import type { BannerCampaign, BannerTimings } from './model';
 
-export const defaultBannerConfig: BannerConfig = {
+/** Fallback display timings, matching the seeded ad_settings defaults. */
+export const defaultBannerTimings: BannerTimings = {
   holdMs: 60_000,
   edgePauseMs: 5_000,
   scrollPxPerSec: 40,
-  fadeMs: 400,
+  fadeOutMs: 1_000,
+  gapMs: 250,
+  fadeInMs: 1_000,
 };
 
-export interface BannerItem {
-  /** Minimal markdown: plain text + `[label](url)` links. */
-  md: string;
+/** Scheduler yields the next message to show, fairly across weighted campaigns. */
+export interface Scheduler {
+  next(): string;
+  /** Total messages across all (non-empty, positive-weight) campaigns. */
+  readonly total: number;
 }
 
-/** The host the rotator drives; the Svelte component supplies the DOM measurements. */
+/**
+ * createScheduler builds a smooth weighted round-robin over campaigns: each call to
+ * next() picks the campaign whose running weight is highest (then decremented by the
+ * total weight), so over one cycle of `sum(weights)` picks every campaign appears
+ * exactly its weight share, evenly interleaved rather than clustered (the nginx/envoy
+ * algorithm). Within a campaign its messages advance round-robin. Campaigns with no
+ * messages or a non-positive weight are dropped.
+ */
+export function createScheduler(campaigns: BannerCampaign[]): Scheduler {
+  const cs = campaigns.filter((c) => c.weight > 0 && c.messages.length > 0);
+  const current = cs.map(() => 0); // SWRR running weights
+  const cursor = cs.map(() => 0); // per-campaign round-robin position
+  const totalWeight = cs.reduce((sum, c) => sum + c.weight, 0);
+  const total = cs.reduce((sum, c) => sum + c.messages.length, 0);
+
+  return {
+    total,
+    next(): string {
+      if (cs.length === 0) return '';
+      let best = 0;
+      for (let i = 0; i < cs.length; i++) {
+        current[i] += cs[i].weight;
+        if (current[i] > current[best]) best = i;
+      }
+      current[best] -= totalWeight;
+      const c = cs[best];
+      const md = c.messages[cursor[best] % c.messages.length];
+      cursor[best]++;
+      return md;
+    },
+  };
+}
+
+/** The host the rotator drives; AdBanner.svelte supplies the DOM measurements and effects. */
 export interface BannerHost {
-  /** Overflow width of item `index` in px (0 when it fits). */
-  overflowPx(index: number): number;
-  /** Render item `index` (the host fades it in and resets scroll to the start). */
-  show(index: number): void;
-  /** Animate the horizontal scroll to `toPx` over `durationMs`. */
+  /** Render md and fade it in (over fadeInMs), with the scroll reset to the start. */
+  show(md: string): void;
+  /** Reset the scroll to the start without re-fading (to loop a long message). */
+  resetScroll(): void;
+  /** Fade the current message out over durationMs. */
+  hide(durationMs: number): void;
+  /** Overflow width of the currently-shown message in px (0 when it fits or motion is reduced). */
+  overflowPx(): number;
+  /** Animate the horizontal scroll to toPx over durationMs. */
   scrollTo(toPx: number, durationMs: number): void;
 }
 
@@ -43,16 +76,19 @@ export interface Rotator {
 }
 
 /**
- * createBannerRotator drives a list of messages: a fitting message holds `holdMs`
- * then advances; an overflowing one pauses, scrolls to its right edge, pauses, then
- * repeats while the elapsed cycle is under `holdMs`, else advances.
+ * createBannerRotator rotates the scheduled messages: each message fades in, holds
+ * `holdMs` (an overflowing one scrolls to its right edge and back while under holdMs),
+ * then — when more than one message exists — fades out over `fadeOutMs`, waits `gapMs`,
+ * and fades the next one in. A single message stays put (a long one keeps scrolling).
+ * Reduce-motion is handled by the host: pass zeroed fade timings and an overflowPx that
+ * returns 0, and messages swap instantly without scrolling.
  */
 export function createBannerRotator(
-  items: BannerItem[],
+  campaigns: BannerCampaign[],
   host: BannerHost,
-  config: BannerConfig = defaultBannerConfig,
+  config: BannerTimings = defaultBannerTimings,
 ): Rotator {
-  let index = 0;
+  const sched = createScheduler(campaigns);
   let running = false;
   let cycleStart = 0;
   const timers: ReturnType<typeof setTimeout>[] = [];
@@ -65,26 +101,23 @@ export function createBannerRotator(
     timers.length = 0;
   };
 
-  function advance() {
-    if (!running) return;
-    index = (index + 1) % items.length;
-    present();
-  }
-
-  function present() {
+  function present(md: string) {
     if (!running) return;
     clear();
-    host.show(index);
-    // Let the swapped-in message render before measuring its overflow.
-    at(config.fadeMs, () => {
-      const over = host.overflowPx(index);
-      if (over <= 0) {
-        at(config.holdMs, advance);
-        return;
-      }
-      cycleStart = Date.now();
+    host.show(md);
+    at(config.fadeInMs, measure);
+  }
+
+  function measure() {
+    if (!running) return;
+    cycleStart = Date.now();
+    const over = host.overflowPx();
+    if (over > 0) {
       scrollCycle(over);
-    });
+      return;
+    }
+    if (sched.total > 1) at(config.holdMs, advance);
+    // A single fitting message stays put.
   }
 
   function scrollCycle(over: number) {
@@ -92,22 +125,27 @@ export function createBannerRotator(
     at(config.edgePauseMs, () => {
       host.scrollTo(over, dur);
       at(dur + config.edgePauseMs, () => {
-        if (Date.now() - cycleStart >= config.holdMs) {
+        if (sched.total > 1 && Date.now() - cycleStart >= config.holdMs) {
           advance();
         } else {
-          host.show(index); // resets scroll to the start
+          host.resetScroll();
           scrollCycle(over);
         }
       });
     });
   }
 
+  function advance() {
+    if (!running) return;
+    host.hide(config.fadeOutMs);
+    at(config.fadeOutMs + config.gapMs, () => present(sched.next()));
+  }
+
   return {
     start() {
-      if (running || items.length === 0) return;
+      if (running || sched.total === 0) return;
       running = true;
-      index = 0;
-      present();
+      present(sched.next());
     },
     stop() {
       running = false;
@@ -145,13 +183,3 @@ export function linkify(md: string): string {
   parts.push(escapeHtml(md.slice(last)));
   return parts.join('');
 }
-
-/** mockBanners is the placeholder rotation (long ↔ short) to demo the mechanics. */
-export function mockBanners(): BannerItem[] {
-  return [
-    { md: 'New season starts soon — [learn more](https://example.com/season).' },
-    {
-      md: 'Tip: a 7-tile play earns a +50 bonus. Try the daily tournament, climb the leaderboard, and challenge friends — more modes are coming, [stay tuned](https://example.com/news)!',
-    },
-  ];
-}
diff --git a/ui/src/lib/codec.test.ts b/ui/src/lib/codec.test.ts
index b96eda8..0d7ef77 100644
--- a/ui/src/lib/codec.test.ts
+++ b/ui/src/lib/codec.test.ts
@@ -12,6 +12,7 @@ import {
   decodeLinkResult,
   decodeMatchResult,
   decodeOutgoingList,
+  decodeProfile,
   decodeSession,
   decodeFeedbackState,
   decodeFeedbackUnread,
@@ -449,6 +450,40 @@ describe('codec', () => {
     expect(r.game?.id).toBe('g-open');
     expect(r.game?.status).toBe('open');
   });
+
+  it('decodes the profile banner block (campaigns + timings)', () => {
+    const b = new Builder(256);
+    const uid = b.createString('u-1');
+    const m0 = b.createString('promo-en');
+    const msgs = fb.BannerCampaign.createMessagesVector(b, [m0]);
+    const camp = fb.BannerCampaign.createBannerCampaign(b, 3, msgs);
+    const camps = fb.BannerInfo.createCampaignsVector(b, [camp]);
+    const banner = fb.BannerInfo.createBannerInfo(b, camps, 60000, 5000, 40, 1000, 250, 1000);
+    fb.Profile.startProfile(b);
+    fb.Profile.addUserId(b, uid);
+    fb.Profile.addBanner(b, banner);
+    b.finish(fb.Profile.endProfile(b));
+
+    const p = decodeProfile(b.asUint8Array());
+    expect(p.banner?.campaigns).toEqual([{ weight: 3, messages: ['promo-en'] }]);
+    expect(p.banner?.timings).toEqual({
+      holdMs: 60000,
+      edgePauseMs: 5000,
+      scrollPxPerSec: 40,
+      fadeOutMs: 1000,
+      gapMs: 250,
+      fadeInMs: 1000,
+    });
+  });
+
+  it('leaves the profile banner undefined when absent', () => {
+    const b = new Builder(64);
+    const uid = b.createString('u-1');
+    fb.Profile.startProfile(b);
+    fb.Profile.addUserId(b, uid);
+    b.finish(fb.Profile.endProfile(b));
+    expect(decodeProfile(b.asUint8Array()).banner).toBeUndefined();
+  });
 });
 
 // The live play loop exchanges alphabet indices, mapped through the per-variant
diff --git a/ui/src/lib/codec.ts b/ui/src/lib/codec.ts
index af97592..60d9676 100644
--- a/ui/src/lib/codec.ts
+++ b/ui/src/lib/codec.ts
@@ -9,6 +9,8 @@ import { indexForLetter, letterForIndex, setAlphabet, type AlphabetEntryWire } f
 import type { PlacedTile } from './client';
 import type {
   AccountRef,
+  Banner,
+  BannerCampaign,
   BlockStatus,
   ChatMessage,
   EvalResult,
@@ -316,6 +318,33 @@ export function decodeProfile(buf: Uint8Array): Profile {
     blockFriendRequests: p.blockFriendRequests(),
     isGuest: p.isGuest(),
     notificationsInAppOnly: p.notificationsInAppOnly(),
+    banner: decodeBanner(p),
+  };
+}
+
+// decodeBanner projects the optional advertising-banner block of a Profile, or
+// undefined when the viewer is not eligible (the field is absent).
+function decodeBanner(p: fb.Profile): Banner | undefined {
+  const b = p.banner();
+  if (!b) return undefined;
+  const campaigns: BannerCampaign[] = [];
+  for (let i = 0; i < b.campaignsLength(); i++) {
+    const c = b.campaigns(i);
+    if (!c) continue;
+    const messages: string[] = [];
+    for (let j = 0; j < c.messagesLength(); j++) messages.push(c.messages(j));
+    campaigns.push({ weight: c.weight(), messages });
+  }
+  return {
+    campaigns,
+    timings: {
+      holdMs: b.holdMs(),
+      edgePauseMs: b.edgePauseMs(),
+      scrollPxPerSec: b.scrollPxPerSec(),
+      fadeOutMs: b.fadeOutMs(),
+      gapMs: b.gapMs(),
+      fadeInMs: b.fadeInMs(),
+    },
   };
 }
 
diff --git a/ui/src/lib/model.ts b/ui/src/lib/model.ts
index faefcbe..32c1703 100644
--- a/ui/src/lib/model.ts
+++ b/ui/src/lib/model.ts
@@ -138,6 +138,32 @@ export interface Profile {
   isGuest: boolean;
   /** Confine notifications to the in-app stream (no out-of-app platform push). */
   notificationsInAppOnly: boolean;
+  /** The advertising-banner block, present only for a viewer eligible to see it. */
+  banner?: Banner;
+}
+
+/** Banner is the advertising-banner block of an eligible viewer's profile. */
+export interface Banner {
+  campaigns: BannerCampaign[];
+  timings: BannerTimings;
+}
+
+/** BannerCampaign is one campaign in the rotation feed. */
+export interface BannerCampaign {
+  /** GCD-reduced show weight for the client's smooth weighted round-robin. */
+  weight: number;
+  /** Messages in display order, already resolved to the viewer's bot language. */
+  messages: string[];
+}
+
+/** BannerTimings are the global banner display timings (ms, except scrollPxPerSec). */
+export interface BannerTimings {
+  holdMs: number;
+  edgePauseMs: number;
+  scrollPxPerSec: number;
+  fadeOutMs: number;
+  gapMs: number;
+  fadeInMs: number;
 }
 
 /** BlockStatus is the caller's current manual block, fetched after any call reports