feat(banner): per-campaign colour overrides and urgent alerts

Non-default campaigns gain an optional colour override (background / text /
link) in two sets — one for every theme, one for the dark theme only — and an
"urgent" flag.

- Colours ride profile.get as six trailing FlatBuffers strings on
  BannerCampaign (backward-compatible). The client resolves the cascade
  (dark <- dark ?? all, light <- all) per rendered theme and derives the strip
  border from the background in JS (no CSS color-mix, for the old Android
  WebView floor); AdBanner applies them as inline vars scoped to the strip.
- Urgent is resolved entirely server-side: while any enabled, in-window urgent
  campaign exists, computeActiveSet returns only the urgent campaigns and
  bannerFor skips the eligibility gate — so a system notice reaches every viewer
  (paid / hint-holding / no_banner included) and preempts the ordinary feed. No
  wire field; it appears on each viewer's next profile.get.
- Admin console (/_gm/banners): native colour pickers + a live light/dark
  preview of the strip, and an urgent toggle. The default campaign stays plain,
  enforced by the service and a DB CHECK.

Migration 00009 is additive (nullable colour columns + a bool default +
all-or-nothing / hex / default-plain CHECKs) — expand-contract, rollback-safe.

Docs: ARCHITECTURE §10, UI_DESIGN, FUNCTIONAL (+ru). Tests: ads unit (urgent
preempt + colour validation), codec + resolver unit, gateway transcode, and
integration (colour round-trip + urgent bypass against real Postgres).

gateway/internal/transcode/encode.go

@@ -118,6 +118,23 @@ func encodeProfile(p backendclient.ProfileResp) []byte {
 	return b.FinishedBytes()
 }
 
+// optString creates a FlatBuffers string for a non-empty value, or 0 to omit the
+// optional field (the client then reads it as absent).
+func optString(b *flatbuffers.Builder, s string) flatbuffers.UOffsetT {
+	if s == "" {
+		return 0
+	}
+	return b.CreateString(s)
+}
+
+// addOptString adds an optional string slot only when it was created (a 0 offset
+// leaves the field absent). add is the generated BannerCampaignAdd* setter.
+func addOptString(b *flatbuffers.Builder, add func(*flatbuffers.Builder, flatbuffers.UOffsetT), off flatbuffers.UOffsetT) {
+	if off != 0 {
+		add(b, off)
+	}
+}
+
 // encodeBanner builds a BannerInfo table from the resolved banner block and
 // returns its offset. It is bottom-up: each campaign's messages vector and table
 // are built first, then the campaigns vector, then the BannerInfo table. The
@@ -134,9 +151,23 @@ func encodeBanner(b *flatbuffers.Builder, banner backendclient.BannerResp) flatb
 			b.PrependUOffsetT(msgOffsets[j])
 		}
 		msgs := b.EndVector(len(msgOffsets))
+		// The optional colour strings must be created before the table starts; an
+		// empty colour is omitted (offset 0), so the client reads it as absent.
+		obg := optString(b, c.OverrideBg)
+		ofg := optString(b, c.OverrideFg)
+		olink := optString(b, c.OverrideLink)
+		obgD := optString(b, c.OverrideBgDark)
+		ofgD := optString(b, c.OverrideFgDark)
+		olinkD := optString(b, c.OverrideLinkDark)
 		fb.BannerCampaignStart(b)
 		fb.BannerCampaignAddWeight(b, int32(c.Weight))
 		fb.BannerCampaignAddMessages(b, msgs)
+		addOptString(b, fb.BannerCampaignAddOverrideBg, obg)
+		addOptString(b, fb.BannerCampaignAddOverrideFg, ofg)
+		addOptString(b, fb.BannerCampaignAddOverrideLink, olink)
+		addOptString(b, fb.BannerCampaignAddOverrideBgDark, obgD)
+		addOptString(b, fb.BannerCampaignAddOverrideFgDark, ofgD)
+		addOptString(b, fb.BannerCampaignAddOverrideLinkDark, olinkD)
 		campOffsets[i] = fb.BannerCampaignEnd(b)
 	}
 	fb.BannerInfoStartCampaignsVector(b, len(campOffsets))