feat(ui): first-run onboarding coachmarks

A one-time coachmark overlay walks a new player through the lobby and their
first game board: a light dimmed layer draws one tail-pointed hint bubble at a
time, advancing on a tap anywhere and removing itself for good after the last
hint. Two independent series (lobby: settings/stats/new game; game:
header/pass-exchange/hints/shuffle/rack), gated by a per-device persisted flag
and marked done only after the last hint, so an interrupted run replays from
the start. A deep-link into Settings -> Friends still triggers the lobby series
on the first trip back to the lobby.

Targets carry a data-coach attribute, so one positioning engine anchors the
bubble in both portrait and landscape, re-measuring each frame until the
geometry settles (route slide, hidden-banner reflow, fonts). The promo banner
hides while the overlay is up (app.coachActive); a hidden DebugPanel "Reset
visited" control replays the walk-through. Off by default in the mock build so
the Playwright smoke is unaffected; ?coach forces it on for the dedicated e2e.

Pure geometry (step lists, nextVisibleStep, placeBubble) in lib/coachmark.ts
(unit-tested); Coachmark.svelte renders. Docs: FUNCTIONAL(+ru) onboarding
story, UI_DESIGN coachmark section.

docs/FUNCTIONAL.md

@@ -25,6 +25,20 @@ theme, and links to the matching per-language Telegram channel; the game itself
 `/app/` (web), `/telegram/` (the Telegram Mini App) and `/vk/` (the VK Mini App). The landing's theme is ephemeral
 (it follows the system scheme, not the saved preference); its language choice is saved.
 
+### First-run onboarding
+The first time a player opens the app it walks them through the interface with a light
+**coachmark overlay**: a dimmed layer draws one hint bubble at a time, each pointing — with a
+tail — at a real control, and a **tap anywhere** advances to the next; after the last hint the
+overlay is gone for good. Two independent series run. The **lobby** series points at the
+⚙️ settings, ✏️ statistics and 🎲 new-game tabs. The **game** series, on the player's first game
+board, points at the scoreboard header (move history / chat / word-check), the 🔄 pass-and-exchange,
+🛟 hints and 🔀 shuffle controls, and the rack. A series counts as seen only **after its last hint**,
+so leaving mid-way replays it from the start next time; it is remembered per device. Arriving at the
+lobby is the lobby trigger, so a player who deep-links straight into Settings → Friends still gets the
+lobby walk-through on their first trip back. Both series work the same in portrait and landscape (the
+bubbles re-anchor to wherever the controls move) and the hint texts are localized (en/ru). The
+advertising banner hides while the overlay is up and returns when it closes.
+
 ### Identity & sessions
 A player arrives from a platform (Telegram first), via email login, or as an
 ephemeral guest. The gateway validates the credential once and mints a thin

docs/FUNCTIONAL_ru.md

@@ -26,6 +26,21 @@ top-1 подсказку, безлимитную проверку слова с
 `/app/` (веб), `/telegram/` (Telegram Mini App) и `/vk/` (VK Mini App). Тема на странице эфемерна (берётся из
 системной настройки, а не из сохранённой), выбор языка сохраняется.
 
+### Первый запуск: онбординг
+При первом открытии приложения игрока один раз проводят по интерфейсу лёгким
+**coachmark-оверлеем**: затемнённый слой показывает по одной подсказке-«облачку» за раз, каждое
+«хвостиком» указывает на реальный элемент управления, а **тап в любом месте** переходит к
+следующей; после последней подсказки оверлей убирается навсегда. Серий две. Серия **лобби**
+указывает на вкладки ⚙️ настроек, ✏️ статистики и 🎲 новой игры. Серия **игры**, на первой партии
+игрока, указывает на шапку со счётом (история ходов / чат / проверка слова), кнопки 🔄 пас-и-обмен,
+🛟 подсказок и 🔀 перемешивания, и на стойку с фишками. Серия считается просмотренной только
+**после последней подсказки**, поэтому выход на середине в следующий раз покажет её с начала;
+запоминается она по устройству. Триггер серии лобби — попадание в лобби, так что игрок, пришедший
+по deeplink сразу в Настройки → Друзья, всё равно получит проводку по лобби при первом возврате.
+Обе серии одинаково работают в portrait и landscape (облачка переустанавливаются туда, куда
+переезжают элементы), тексты подсказок локализованы (en/ru). Рекламный баннер скрывается, пока
+оверлей показан, и возвращается по закрытию.
+
 ### Личность и сессии
 Игрок приходит с платформы (сначала Telegram), через email-вход или как
 эфемерный гость. Gateway один раз валидирует доступ и выдаёт тонкий

docs/UI_DESIGN.md

@@ -49,6 +49,32 @@ fast load shows it for ~1.25 s. Each tile **drops in** with a brief scale + fade
 dismisses as soon as the lobby is ready. The pure layout and timing live in `lib/splash.ts`
 (unit-tested); `Splash.svelte` is the renderer.
 
+## First-run onboarding coachmarks (`components/Coachmark.svelte`, `lib/coachmark.ts`)
+
+A one-time **coachmark overlay** introduces the interface to a new player. Like the splash it is an
+**App-level overlay**; it runs two independent series chosen by the route — **lobby** (⚙️ settings →
+✏️ stats → 🎲 new game) and **game** (scoreboard header → 🔄 pass/exchange → 🛟 hints → 🔀 shuffle →
+rack). It draws **one bubble at a time** over a light scrim (`rgba(0,0,0,0.32)`); the whole layer
+captures pointer events, so a **tap anywhere advances** and the UI underneath stays inert. After the
+last hint the series is recorded done (`session.ts` `onboarding` key) and the overlay removes itself;
+a series is marked only after its **last** hint, so an interrupted player replays it from the start.
+The lobby series gates on `app.splashDone`, the game series on its first target laying out; both defer
+while a modal (`welcomeRedeem` / `staleInvite`) is open.
+
+Each target carries a **`data-coach` attribute**, so the **same positioning engine anchors it in both
+orientations** wherever the layout moves it (the tab bar to the landscape left panel, etc.). The
+bubble points at the live `getBoundingClientRect()` of its target, **re-measuring each frame until the
+geometry settles** (the route-change slide, the hidden-banner reflow, async fonts) and on resize /
+rotation; a target absent in the current state is skipped. The bubble matches the in-game counter text
+size (`0.85rem`, larger in landscape), wraps by word and never fills the width; its **tail** sits on
+the edge facing the target, centred on it (clamped near a corner). The pure geometry (step lists,
+`nextVisibleStep`, `placeBubble`) lives in `lib/coachmark.ts` (unit-tested); `Coachmark.svelte` is the
+renderer. While the overlay is up the **advertising banner is hidden** (`app.coachActive`) so its
+scroll does not run behind the scrim. The hidden DebugPanel offers a **Reset visited** control that
+clears the flags so the walk-through replays on the next launch. In the **mock build** the overlay
+does not auto-show (so it cannot block the Playwright smoke); `?coach` forces it on for the dedicated
+e2e and the screenshots.
+
 ## Navigation
 
 - **Back**: a thin, compact `<` drawn from two rotated CSS borders (`Header.svelte`
@@ -253,7 +279,8 @@ the surroundings in the light theme and a touch lighter in the dark theme, mappe
 linkified). It is **server-driven**: the campaigns and display timings ride the `profile.get`
 response (`app.profile.banner`, present only for an eligible viewer — see ARCHITECTURE §10), so
 `Header` renders the strip only when that block is present, and a `notify` `banner` event re-fetches
-the profile to show or hide it in place.
+the profile to show or hide it in place. It is also hidden while a first-run onboarding overlay is up
+(`app.coachActive`), reappearing by this same condition once the overlay closes.
 
 The rotation runs in a **persistent module engine** (`lib/bannerEngine`): the scheduler and timer
 live outside the components, so navigating between screens (which remounts the view) **continues the