diff --git a/docs/UI_DESIGN.md b/docs/UI_DESIGN.md
index 5d03720..f95410b 100644
--- a/docs/UI_DESIGN.md
+++ b/docs/UI_DESIGN.md
@@ -209,16 +209,20 @@ the profile to show or hide it in place.
 
 The rotation runs in a **persistent module engine** (`lib/bannerEngine`): the scheduler and timer
 live outside the components, so navigating between screens (which remounts the view) **continues the
-cycle** rather than restarting it — each mounted `AdBanner` only attaches as the DOM host and resyncs
-to the live message. A **smooth weighted round-robin** (`createScheduler`) picks the next message:
-campaigns compete by their weight (each appears its weight share per cycle, evenly interleaved, not
-at random), and a campaign's own messages advance round-robin. One message fades in (`fadeInMs`),
-holds `holdMs` (a message wider than the strip pauses `edgePauseMs`, scrolls to its right edge at
-`scrollPxPerSec`, pauses, and repeats while under `holdMs`), then — with more than one message —
-fades out (`fadeOutMs`), waits `gapMs`, and the next fades in. The fade (a `{#if}` `transition:fade`
-layer) is independent of the scroll (the inner track's transform), so a long, scrolling message
-still fades at both ends. A lone message stays put (a long one keeps scrolling). All timings are
-operator-set (`/_gm/banner-settings`). Under **reduce-motion** the fades collapse to an instant swap
+cycle** rather than restarting it. A mounted `AdBanner` reads the engine's live message at init and
+renders it **immediately, without a fade** (`bannerCurrent`), and attaches only as the DOM host — so
+a screen change does not replay the fade; only a real message advance fades. A **smooth weighted
+round-robin** (`createScheduler`) picks the next message: campaigns compete by their weight (each
+appears its weight share per cycle, evenly interleaved, not at random), and a campaign's own messages
+advance round-robin. One message fades in (`fadeInMs`), holds `holdMs` (a message wider than the
+strip pauses `edgePauseMs`, scrolls to its right edge at `scrollPxPerSec`, pauses, and repeats while
+under `holdMs`), then — with more than one message — fades out (`fadeOutMs`), waits `gapMs`, and the
+next fades in. The fade (opacity on a `.fadewrap` layer) is independent of the scroll (the inner
+track's transform), so a long, scrolling message still fades at both ends. A lone message stays put
+(a long one keeps scrolling). A **viewport size change** (e.g. a portrait↔landscape rotation)
+re-measures the current message (`remeasureBanner`, debounced), so its scroll re-evaluates for the
+new width. All timings are operator-set (`/_gm/banner-settings`). Under **reduce-motion** the fades
+collapse to an instant swap
 and a long message does not scroll.
 
 ## Result / status iconography (`lib/result.ts`)
diff --git a/ui/src/components/AdBanner.svelte b/ui/src/components/AdBanner.svelte
index ae9faa8..b50d3c2 100644
--- a/ui/src/components/AdBanner.svelte
+++ b/ui/src/components/AdBanner.svelte
@@ -1,6 +1,11 @@
 <script lang="ts">
-  import { fade } from 'svelte/transition';
-  import { attachBannerHost, configureBanner, detachBannerHost } from '../lib/bannerEngine';
+  import {
+    attachBannerHost,
+    bannerCurrent,
+    configureBanner,
+    detachBannerHost,
+    remeasureBanner,
+  } from '../lib/bannerEngine';
   import { defaultBannerTimings, linkify, type BannerHost } from '../lib/banner';
   import type { BannerCampaign, BannerTimings } from '../lib/model';
   import { onExternalLinkClick } from '../lib/telegram';
@@ -11,36 +16,42 @@
     reduceMotion = false,
   }: { campaigns: BannerCampaign[]; timings?: BannerTimings; reduceMotion?: boolean } = $props();
 
-  let visible = $state(false);
-  let current = $state('');
+  // Initialise from the persistent engine's live message: a view mounted by navigation shows the
+  // current message immediately (opacity 1, no transition), so a screen change does not replay the
+  // fade — only a real message advance fades. Empty on the very first mount (engine not started).
+  let current = $state(bannerCurrent());
+  let opacity = $state(bannerCurrent() ? 1 : 0);
+  let opDur = $state(0);
   let tx = $state(0);
   let txDur = $state(0);
   let track = $state<HTMLElement>();
   let viewport = $state<HTMLElement>();
 
   // Effective timings: reduce-motion collapses the fades (instant swap) and, via overflowPx, the
-  // scroll. The rotation engine is configured with the same effective timings, so the fade
-  // transition durations here stay in step with the rotator's hold/transition scheduling.
+  // scroll. The engine is configured with the same effective timings, so the fade durations here
+  // stay in step with the rotator's hold/transition scheduling.
   const eff = $derived<BannerTimings>(
     reduceMotion ? { ...timings, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 } : timings,
   );
 
-  // The DOM host the rotation engine drives. The fade lives on the {#if visible} layer (Svelte's
-  // transition:fade — reliable and independent of the scroll), the scroll on the inner track's
-  // transform, so a long message's scroll never blocks its fade in/out.
+  // The DOM host the engine drives. Opacity (fade) lives on the .fadewrap layer and the transform
+  // (scroll) on the inner track, so a long message's scroll never blocks its fade in/out. show()
+  // fades in from the (already painted) faded-out state left by the preceding hide().
   const host: BannerHost = {
     show(md) {
       current = md;
       tx = 0;
       txDur = 0;
-      visible = true;
+      opDur = eff.fadeInMs;
+      opacity = 1;
     },
     resetScroll() {
       tx = 0;
       txDur = 0;
     },
     hide() {
-      visible = false;
+      opDur = eff.fadeOutMs;
+      opacity = 0;
     },
     overflowPx() {
       return reduceMotion ? 0 : Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0));
@@ -51,18 +62,33 @@
     },
   };
 
-  // Attach this view to the persistent engine on mount (and resync to the live message); detach on
-  // unmount without stopping the engine, so navigation continues the cycle. Declared before the
-  // configure effect so the host is attached when the rotator first measures overflow.
+  // Attach to the persistent engine on mount, detach on unmount (without stopping it). Declared
+  // before configure so the host is attached when the rotator first measures overflow.
   $effect(() => {
     attachBannerHost(host);
     return () => detachBannerHost(host);
   });
   // (Re)configure the engine when the campaigns or effective timings change; a no-op when
-  // unchanged, so a remount does not restart the rotation.
+  // unchanged, so a remount continues the running cycle rather than restarting it.
   $effect(() => {
     configureBanner(campaigns, eff);
   });
+  // Re-measure on a viewport size change (e.g. a portrait↔landscape rotation): a message that fit
+  // may now overflow, or vice versa, so the scroll must be re-evaluated. Debounced.
+  $effect(() => {
+    let t: ReturnType<typeof setTimeout>;
+    const onResize = () => {
+      clearTimeout(t);
+      t = setTimeout(remeasureBanner, 250);
+    };
+    window.addEventListener('resize', onResize);
+    window.addEventListener('orientationchange', onResize);
+    return () => {
+      clearTimeout(t);
+      window.removeEventListener('resize', onResize);
+      window.removeEventListener('orientationchange', onResize);
+    };
+  });
 </script>
 
 <!-- The banner links are rendered via {@html}; a delegated click routes any of them through the
@@ -70,17 +96,15 @@
 <!-- svelte-ignore a11y_no_static_element_interactions -->
 <!-- svelte-ignore a11y_click_events_have_key_events -->
 <div class="ad" bind:this={viewport} onclick={onExternalLinkClick}>
-  {#if visible}
-    <div class="fadewrap" in:fade={{ duration: eff.fadeInMs }} out:fade={{ duration: eff.fadeOutMs }}>
-      <div
-        class="track"
-        bind:this={track}
-        style="transform:translateX({tx}px); transition:transform {txDur}ms linear"
-      >
-        {@html linkify(current)}
-      </div>
+  <div class="fadewrap" style="opacity:{opacity}; transition:opacity {opDur}ms ease">
+    <div
+      class="track"
+      bind:this={track}
+      style="transform:translateX({tx}px); transition:transform {txDur}ms linear"
+    >
+      {@html linkify(current)}
     </div>
-  {/if}
+  </div>
 </div>
 
 <style>
@@ -96,9 +120,6 @@
     border-top: 1px solid var(--border);
     border-bottom: 1px solid var(--border);
     user-select: none;
-    /* A stable height so the strip does not collapse during the fade gap (the message layer is
-       removed between fade-out and fade-in). */
-    min-height: calc(0.85rem * 1.2 + 12px);
   }
   .track {
     display: inline-block;
diff --git a/ui/src/lib/banner.test.ts b/ui/src/lib/banner.test.ts
index da5a237..6eb0aa8 100644
--- a/ui/src/lib/banner.test.ts
+++ b/ui/src/lib/banner.test.ts
@@ -1,6 +1,6 @@
 import { afterEach, describe, expect, it, vi } from 'vitest';
 import { createBannerRotator, createScheduler, defaultBannerTimings, linkify, type BannerHost } from './banner';
-import { attachBannerHost, configureBanner, detachBannerHost } from './bannerEngine';
+import { attachBannerHost, bannerCurrent, configureBanner, detachBannerHost, remeasureBanner } from './bannerEngine';
 import type { BannerTimings } from './model';
 
 describe('linkify', () => {
@@ -181,42 +181,74 @@ describe('bannerEngine', () => {
 
   const period = (c: BannerTimings) => c.fadeInMs + c.holdMs + c.fadeOutMs + c.gapMs + 5;
 
-  it('continues the cycle across a host detach/attach (does not restart)', () => {
-    vi.useFakeTimers();
-    const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
-    const camps = [{ weight: 1, messages: ['x0'] }, { weight: 1, messages: ['x1'] }];
-    const a = engineHost();
-    configureBanner(camps, cfg);
-    attachBannerHost(a.host);
-    expect(a.shown).toEqual(['x0']); // resynced to the live message
+  const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
 
-    // Swap the host mid-cycle (as navigation remounts the view): the new host resyncs to the
-    // same live message rather than restarting at the first.
+  it('keeps the live message across a host detach/attach, and keeps advancing (continuity)', () => {
+    vi.useFakeTimers();
+    const camps = [{ weight: 1, messages: ['x0'] }, { weight: 1, messages: ['x1'] }];
+    configureBanner(camps, cfg);
+    const a = engineHost();
+    attachBannerHost(a.host);
+    // Advance mid-sequence so the live message is no longer the first.
+    vi.advanceTimersByTime(period(cfg));
+    expect(bannerCurrent()).toBe('x1');
+
+    // Remount the view (as navigation does): the live message is preserved (not reset to 'x0'),
+    // and a fresh view receives no replayed show() on attach (it reads bannerCurrent() itself).
     detachBannerHost(a.host);
     const b = engineHost();
     attachBannerHost(b.host);
-    expect(b.shown).toEqual(['x0']);
+    expect(bannerCurrent()).toBe('x1');
+    expect(b.shown).toEqual([]);
 
-    // The sequence advances to the next message on the new host (it continued, not restarted).
+    // The engine keeps advancing and drives the new host — the cycle continued, not restarted.
     vi.advanceTimersByTime(period(cfg));
-    expect(b.shown).toContain('x1');
+    expect(b.shown).toContain('x0');
+    expect(bannerCurrent()).toBe('x0');
     detachBannerHost(b.host);
   });
 
   it('does not restart on a no-op reconfigure with unchanged data', () => {
     vi.useFakeTimers();
-    const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
     const camps = [{ weight: 1, messages: ['y0'] }, { weight: 1, messages: ['y1'] }];
-    const a = engineHost();
     configureBanner(camps, cfg);
+    const a = engineHost();
     attachBannerHost(a.host);
     vi.advanceTimersByTime(period(cfg));
-    expect(a.shown).toEqual(['y0', 'y1']);
+    expect(bannerCurrent()).toBe('y1');
 
-    // Re-configuring with identical data keeps the running cycle (no fresh 'y0' burst).
+    // Re-configuring with identical data keeps the running cycle (the live message is unchanged).
     configureBanner(camps, cfg);
     vi.advanceTimersByTime(5);
-    expect(a.shown).toEqual(['y0', 'y1']);
+    expect(bannerCurrent()).toBe('y1');
     detachBannerHost(a.host);
   });
+
+  it('re-presents the current message on remeasure, engaging the scroll on a size change', () => {
+    vi.useFakeTimers();
+    const big: BannerTimings = { ...cfg, holdMs: 5000 };
+    const shown: string[] = [];
+    let scrolled = 0;
+    let overflow = 0;
+    const host: BannerHost = {
+      show: (md) => shown.push(md),
+      resetScroll() {},
+      hide() {},
+      overflowPx: () => overflow,
+      scrollTo: () => scrolled++,
+    };
+    configureBanner([{ weight: 1, messages: ['z0'] }], big);
+    attachBannerHost(host);
+    vi.advanceTimersByTime(big.fadeInMs + 5); // initial measure: fits, no scroll
+    expect(scrolled).toBe(0);
+
+    // The viewport shrank so the message now overflows; remeasure re-presents it and the scroll
+    // engages (the owner accepts the cycle restarting on a size change).
+    overflow = 300;
+    remeasureBanner();
+    expect(shown).toContain('z0');
+    vi.advanceTimersByTime(big.fadeInMs + big.edgePauseMs + 5);
+    expect(scrolled).toBeGreaterThan(0);
+    detachBannerHost(host);
+  });
 });
diff --git a/ui/src/lib/banner.ts b/ui/src/lib/banner.ts
index 34fdb6e..9e3ded5 100644
--- a/ui/src/lib/banner.ts
+++ b/ui/src/lib/banner.ts
@@ -73,6 +73,9 @@ export interface BannerHost {
 export interface Rotator {
   start(): void;
   stop(): void;
+  /** Re-present the current message (re-measure overflow + restart its scroll), e.g. after the
+   *  viewport size changed. A no-op before start(). */
+  restart(): void;
 }
 
 /**
@@ -91,6 +94,7 @@ export function createBannerRotator(
   const sched = createScheduler(campaigns);
   let running = false;
   let cycleStart = 0;
+  let lastShown = ''; // the message currently presented, for restart() (re-measure)
   const timers: ReturnType<typeof setTimeout>[] = [];
 
   const at = (ms: number, fn: () => void) => {
@@ -104,6 +108,7 @@ export function createBannerRotator(
   function present(md: string) {
     if (!running) return;
     clear();
+    lastShown = md;
     host.show(md);
     at(config.fadeInMs, measure);
   }
@@ -151,6 +156,9 @@ export function createBannerRotator(
       running = false;
       clear();
     },
+    restart() {
+      if (running && lastShown) present(lastShown);
+    },
   };
 }
 
diff --git a/ui/src/lib/bannerEngine.ts b/ui/src/lib/bannerEngine.ts
index 6758ab2..1ea25f8 100644
--- a/ui/src/lib/bannerEngine.ts
+++ b/ui/src/lib/bannerEngine.ts
@@ -54,12 +54,31 @@ export function configureBanner(campaigns: BannerCampaign[], timings: BannerTimi
 }
 
 /**
- * attachBannerHost connects a freshly-mounted view as the DOM host and resyncs it to the live
- * message, so the banner resumes mid-cycle instead of restarting.
+ * bannerCurrent returns the message the engine is currently displaying (empty before the first
+ * one). A freshly-mounted view reads it to render the live message immediately, without a fade —
+ * so navigating between screens does not visibly restart the cycle.
+ */
+export function bannerCurrent(): string {
+  return current;
+}
+
+/**
+ * attachBannerHost connects a freshly-mounted view as the DOM host. It does NOT re-show the
+ * current message (the view renders it itself from bannerCurrent on mount): re-showing here would
+ * replay the fade-in on every navigation, which looks like the cycle restarting. The engine's own
+ * timer keeps driving show/hide for real message changes through this host.
  */
 export function attachBannerHost(host: BannerHost): void {
   mounted = host;
-  if (current) host.show(current);
+}
+
+/**
+ * remeasureBanner re-presents the current message (re-measuring overflow and restarting its
+ * scroll), for when the viewport size changed (e.g. a portrait↔landscape rotation) and a message
+ * that fit may now overflow, or vice versa.
+ */
+export function remeasureBanner(): void {
+  rotator?.restart();
 }
 
 /**