diff --git a/backend/internal/account/email.go b/backend/internal/account/email.go
index 4cfdf9a..64f7d53 100644
--- a/backend/internal/account/email.go
+++ b/backend/internal/account/email.go
@@ -114,7 +114,7 @@ func (s *EmailService) issueCode(ctx context.Context, accountID uuid.UUID, email
 	if err := s.store.replacePendingConfirmation(ctx, accountID, email, codeHash, tokenHash, purpose, s.now().Add(emailCodeTTL)); err != nil {
 		return err
 	}
-	msg, err := renderConfirmationEmail(purpose, code, s.confirmURL(token), s.baseURL, locale)
+	msg, err := renderConfirmationEmail(purpose, code, s.confirmURL(token, locale), s.baseURL, locale)
 	if err != nil {
 		return err
 	}
@@ -122,13 +122,14 @@ func (s *EmailService) issueCode(ctx context.Context, accountID uuid.UUID, email
 	return s.mailer.Send(ctx, msg)
 }
 
-// confirmURL builds the absolute one-tap confirm deeplink for token, or "" when no
-// public base URL is configured.
-func (s *EmailService) confirmURL(token string) string {
+// confirmURL builds the absolute one-tap confirm deeplink for token in locale, or ""
+// when no public base URL is configured. The locale rides the fragment as ?lang so the
+// confirm screen (opened in a browser with no session) renders in the email's language.
+func (s *EmailService) confirmURL(token, locale string) string {
 	if s.baseURL == "" {
 		return ""
 	}
-	return strings.TrimRight(s.baseURL, "/") + emailConfirmPath + token
+	return strings.TrimRight(s.baseURL, "/") + emailConfirmPath + token + "?lang=" + normalizeLocale(locale)
 }
 
 // accountLocale returns the account's preferred UI language for localising email,
diff --git a/ui/src/lib/i18n/en.ts b/ui/src/lib/i18n/en.ts
index 6a7cce1..0223ffc 100644
--- a/ui/src/lib/i18n/en.ts
+++ b/ui/src/lib/i18n/en.ts
@@ -4,6 +4,7 @@
 
 export const en = {
   'app.title': 'Scrabble',
+  'app.brand': 'Erudit',
   'dict.loading': 'Loading…',
   'connection.connecting': 'Connecting…',
 
diff --git a/ui/src/lib/i18n/ru.ts b/ui/src/lib/i18n/ru.ts
index 063b652..068a61f 100644
--- a/ui/src/lib/i18n/ru.ts
+++ b/ui/src/lib/i18n/ru.ts
@@ -5,6 +5,7 @@ import type { MessageKey } from './en';
 
 export const ru: Record<MessageKey, string> = {
   'app.title': 'Scrabble',
+  'app.brand': 'Эрудит',
   'dict.loading': 'Загрузка…',
   'connection.connecting': 'Подключение…',
 
diff --git a/ui/src/screens/Confirm.svelte b/ui/src/screens/Confirm.svelte
index d97b31a..bc64a97 100644
--- a/ui/src/screens/Confirm.svelte
+++ b/ui/src/screens/Confirm.svelte
@@ -1,22 +1,27 @@
 <script lang="ts">
   import { onMount } from 'svelte';
   import { confirmDeeplink } from '../lib/app.svelte';
-  import { t } from '../lib/i18n/index.svelte';
+  import { setLocale, t } from '../lib/i18n/index.svelte';
 
   let { token }: { token: string } = $props();
-  // The token rides the URL fragment (#/confirm/<token>), which is never sent to the
-  // server, so a plain link prefetch cannot reach it — confirm as soon as the screen
-  // loads. The manual 6-digit code in the same email is the fallback if an aggressive
-  // scanner ever runs the page and consumes the single-use token first.
+  // busy → (a login navigates into the app) | linked | merge | error. The token rides
+  // the URL fragment (#/confirm/<token>), which is never sent to the server, so a plain
+  // link prefetch cannot reach it — confirm on load. The manual six-digit code in the
+  // same email is the fallback if an aggressive scanner runs the page first.
   let stage = $state<'busy' | 'linked' | 'merge' | 'error'>('busy');
 
   onMount(async () => {
+    // The email carries the recipient's language on the link (?lang), so this
+    // session-less page renders in it rather than the default.
+    const query = window.location.hash.split('?')[1] ?? '';
+    const lang = new URLSearchParams(query).get('lang');
+    if (lang === 'ru' || lang === 'en') setLocale(lang);
+
     if (!token) {
       stage = 'error';
       return;
     }
     try {
-      // A login navigates into the app; a link stays here with a result.
       const r = await confirmDeeplink(token);
       stage = r === 'merge_required' ? 'merge' : 'linked';
     } catch {
@@ -27,17 +32,14 @@
 
 <main class="confirm">
   <div class="card">
-    <div class="brand">{t('app.title')}</div>
     {#if stage === 'busy'}
       <p class="muted">{t('confirm.busy')}</p>
-    {:else if stage === 'linked'}
-      <p class="ok">{t('confirm.linked')}</p>
-      <p class="muted">{t('confirm.close')}</p>
-    {:else if stage === 'merge'}
-      <p class="ok">{t('confirm.merge')}</p>
-      <p class="muted">{t('confirm.close')}</p>
-    {:else}
+    {:else if stage === 'error'}
       <p class="err">{t('confirm.expired')}</p>
+    {:else}
+      <div class="brand">{t('app.brand')}</div>
+      <p class="ok">{stage === 'merge' ? t('confirm.merge') : t('confirm.linked')}</p>
+      <p class="muted">{t('confirm.close')}</p>
     {/if}
   </div>
 </main>