diff --git a/docs/UI_DESIGN.md b/docs/UI_DESIGN.md
index 28c8151..5d03720 100644
--- a/docs/UI_DESIGN.md
+++ b/docs/UI_DESIGN.md
@@ -12,12 +12,13 @@ runtime; opened outside Telegram, the `/telegram/` path redirects to the site ro
 
 ## Layout shell (`components/Screen.svelte`)
 
-A full-height flex column: the nav bar, the announcement strip, the content, and an
-optional bottom tab bar (the tab bar always sits at the screen bottom). On most screens
-the nav is minimal and the **content fills** between nav and tab bar. **Only in the
-game** (`growNav`) does the nav bar grow to absorb spare height (buttons top-aligned),
-pinning the board and controls to the **bottom** for thumb reach. Every screen except
-Login uses `Screen`.
+A full-height flex column: the nav bar, the content, and an optional bottom tab bar (the
+tab bar always sits at the screen bottom). The **advertising strip** is docked **inside the
+nav** (`Header`), directly under the title, so it sits in the same place on every screen. On
+most screens the nav is minimal and the **content fills** between nav and tab bar. **Only in
+the game** (`growNav`) does the nav bar grow to absorb spare height, so the strip stays under
+the title while the board and controls pin to the **bottom** for thumb reach. Every screen
+except Login uses `Screen`.
 
 ## Navigation
 
@@ -195,24 +196,30 @@ Login uses `Screen`.
   under-board slot shows the **Scores: N** preview. The screen **title** is the variant's
   display name (Scrabble / Скрэббл / Erudite / Эрудит), not a constant "Scrabble".
 
-## Advertising banner (`components/AdBanner.svelte`, `lib/banner.ts`)
+## Advertising banner (`components/AdBanner.svelte` in `components/Header.svelte`, `lib/banner.ts` + `lib/bannerEngine.ts`)
 
-A one-line inset strip under the nav bar, drawn on a dedicated `--ad-bg` token —
-a subtle accent, a touch darker than the surroundings in the light theme and a touch lighter
-in the dark theme, mapped to Telegram's `secondary_bg_color` inside the Mini App. Content is
-minimal markdown (text + links, escaped + linkified). It is **server-driven**: the campaigns and
-display timings ride the `profile.get` response (`app.profile.banner`, present only for an eligible
-viewer — see ARCHITECTURE §10), so `Screen` renders the strip only when that block is present, and
-a `notify` `banner` event re-fetches the profile to show or hide it in place.
+A one-line inset strip docked inside the nav bar, directly under the title (so its position never
+jumps between screens), drawn on a dedicated `--ad-bg` token — a subtle accent, a touch darker than
+the surroundings in the light theme and a touch lighter in the dark theme, mapped to Telegram's
+`secondary_bg_color` inside the Mini App. Content is minimal markdown (text + links, escaped +
+linkified). It is **server-driven**: the campaigns and display timings ride the `profile.get`
+response (`app.profile.banner`, present only for an eligible viewer — see ARCHITECTURE §10), so
+`Header` renders the strip only when that block is present, and a `notify` `banner` event re-fetches
+the profile to show or hide it in place.
 
-A **smooth weighted round-robin** (`createScheduler`) picks the next message: campaigns compete by
-their weight (each appears its weight share per cycle, evenly interleaved, not at random), and a
-campaign's own messages advance round-robin. The **rotator** then drives one message: it fades in
-(`fadeInMs`), holds `holdMs` (a message wider than the strip pauses `edgePauseMs`, scrolls to its
-right edge at `scrollPxPerSec`, pauses, and repeats while under `holdMs`), then — when more than one
-message exists — fades out (`fadeOutMs`), waits `gapMs`, and fades the next in. A lone message stays
-put (a long one keeps scrolling). All timings are operator-set (`/_gm/banner-settings`). Under
-**reduce-motion** the fades collapse to an instant swap and a long message does not scroll.
+The rotation runs in a **persistent module engine** (`lib/bannerEngine`): the scheduler and timer
+live outside the components, so navigating between screens (which remounts the view) **continues the
+cycle** rather than restarting it — each mounted `AdBanner` only attaches as the DOM host and resyncs
+to the live message. A **smooth weighted round-robin** (`createScheduler`) picks the next message:
+campaigns compete by their weight (each appears its weight share per cycle, evenly interleaved, not
+at random), and a campaign's own messages advance round-robin. One message fades in (`fadeInMs`),
+holds `holdMs` (a message wider than the strip pauses `edgePauseMs`, scrolls to its right edge at
+`scrollPxPerSec`, pauses, and repeats while under `holdMs`), then — with more than one message —
+fades out (`fadeOutMs`), waits `gapMs`, and the next fades in. The fade (a `{#if}` `transition:fade`
+layer) is independent of the scroll (the inner track's transform), so a long, scrolling message
+still fades at both ends. A lone message stays put (a long one keeps scrolling). All timings are
+operator-set (`/_gm/banner-settings`). Under **reduce-motion** the fades collapse to an instant swap
+and a long message does not scroll.
 
 ## Result / status iconography (`lib/result.ts`)
 
diff --git a/ui/src/components/AdBanner.svelte b/ui/src/components/AdBanner.svelte
index a49baa4..ae9faa8 100644
--- a/ui/src/components/AdBanner.svelte
+++ b/ui/src/components/AdBanner.svelte
@@ -1,5 +1,7 @@
 <script lang="ts">
-  import { createBannerRotator, defaultBannerTimings, linkify } from '../lib/banner';
+  import { fade } from 'svelte/transition';
+  import { attachBannerHost, configureBanner, detachBannerHost } from '../lib/bannerEngine';
+  import { defaultBannerTimings, linkify, type BannerHost } from '../lib/banner';
   import type { BannerCampaign, BannerTimings } from '../lib/model';
   import { onExternalLinkClick } from '../lib/telegram';
 
@@ -9,48 +11,57 @@
     reduceMotion = false,
   }: { campaigns: BannerCampaign[]; timings?: BannerTimings; reduceMotion?: boolean } = $props();
 
+  let visible = $state(false);
   let current = $state('');
-  let opacity = $state(0);
-  let opDur = $state(0); // opacity transition duration, ms (fade-in / fade-out)
   let tx = $state(0);
   let txDur = $state(0);
   let track = $state<HTMLElement>();
   let viewport = $state<HTMLElement>();
 
-  // Recreate the rotator whenever the campaigns, timings or reduce-motion change (a
-  // `banner` notify re-fetches the profile, swapping the campaigns in place). Under
-  // reduce-motion the fade/gap timings collapse to 0 (instant swap) and overflowPx
-  // reports 0 (no scroll).
+  // Effective timings: reduce-motion collapses the fades (instant swap) and, via overflowPx, the
+  // scroll. The rotation engine is configured with the same effective timings, so the fade
+  // transition durations here stay in step with the rotator's hold/transition scheduling.
+  const eff = $derived<BannerTimings>(
+    reduceMotion ? { ...timings, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 } : timings,
+  );
+
+  // The DOM host the rotation engine drives. The fade lives on the {#if visible} layer (Svelte's
+  // transition:fade — reliable and independent of the scroll), the scroll on the inner track's
+  // transform, so a long message's scroll never blocks its fade in/out.
+  const host: BannerHost = {
+    show(md) {
+      current = md;
+      tx = 0;
+      txDur = 0;
+      visible = true;
+    },
+    resetScroll() {
+      tx = 0;
+      txDur = 0;
+    },
+    hide() {
+      visible = false;
+    },
+    overflowPx() {
+      return reduceMotion ? 0 : Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0));
+    },
+    scrollTo(toPx, durationMs) {
+      txDur = durationMs;
+      tx = -toPx;
+    },
+  };
+
+  // Attach this view to the persistent engine on mount (and resync to the live message); detach on
+  // unmount without stopping the engine, so navigation continues the cycle. Declared before the
+  // configure effect so the host is attached when the rotator first measures overflow.
   $effect(() => {
-    const cfg: BannerTimings = reduceMotion ? { ...timings, fadeOutMs: 0, gapMs: 0, fadeInMs: 0 } : timings;
-    const rotator = createBannerRotator(campaigns, {
-      show: (md) => {
-        current = md;
-        tx = 0;
-        txDur = 0;
-        opDur = 0;
-        opacity = 0;
-        requestAnimationFrame(() => {
-          opDur = cfg.fadeInMs;
-          opacity = 1;
-        });
-      },
-      resetScroll: () => {
-        tx = 0;
-        txDur = 0;
-      },
-      hide: (durationMs) => {
-        opDur = durationMs;
-        opacity = 0;
-      },
-      overflowPx: () => (reduceMotion ? 0 : Math.max(0, (track?.scrollWidth ?? 0) - (viewport?.clientWidth ?? 0))),
-      scrollTo: (toPx, durationMs) => {
-        txDur = durationMs;
-        tx = -toPx;
-      },
-    }, cfg);
-    rotator.start();
-    return () => rotator.stop();
+    attachBannerHost(host);
+    return () => detachBannerHost(host);
+  });
+  // (Re)configure the engine when the campaigns or effective timings change; a no-op when
+  // unchanged, so a remount does not restart the rotation.
+  $effect(() => {
+    configureBanner(campaigns, eff);
   });
 </script>
 
@@ -59,13 +70,17 @@
 <!-- svelte-ignore a11y_no_static_element_interactions -->
 <!-- svelte-ignore a11y_click_events_have_key_events -->
 <div class="ad" bind:this={viewport} onclick={onExternalLinkClick}>
-  <div
-    class="track"
-    bind:this={track}
-    style="transform:translateX({tx}px); opacity:{opacity}; transition:transform {txDur}ms linear, opacity {opDur}ms ease"
-  >
-    {@html linkify(current)}
-  </div>
+  {#if visible}
+    <div class="fadewrap" in:fade={{ duration: eff.fadeInMs }} out:fade={{ duration: eff.fadeOutMs }}>
+      <div
+        class="track"
+        bind:this={track}
+        style="transform:translateX({tx}px); transition:transform {txDur}ms linear"
+      >
+        {@html linkify(current)}
+      </div>
+    </div>
+  {/if}
 </div>
 
 <style>
@@ -81,13 +96,16 @@
     border-top: 1px solid var(--border);
     border-bottom: 1px solid var(--border);
     user-select: none;
+    /* A stable height so the strip does not collapse during the fade gap (the message layer is
+       removed between fade-out and fade-in). */
+    min-height: calc(0.85rem * 1.2 + 12px);
   }
   .track {
     display: inline-block;
     /* The side inset lives on the track (not the clipping .ad) so the scroll distance
        (scrollWidth - viewport.clientWidth) reaches the very end of a long message. */
     padding: 0 var(--pad);
-    will-change: transform, opacity;
+    will-change: transform;
   }
   .track :global(a) {
     color: var(--accent);
diff --git a/ui/src/components/Header.svelte b/ui/src/components/Header.svelte
index 0e11a25..de17518 100644
--- a/ui/src/components/Header.svelte
+++ b/ui/src/components/Header.svelte
@@ -3,7 +3,9 @@
   import { insideTelegram } from '../lib/telegram';
   import { connection } from '../lib/connection.svelte';
   import { t } from '../lib/i18n/index.svelte';
+  import { app } from '../lib/app.svelte';
   import Spinner from './Spinner.svelte';
+  import AdBanner from './AdBanner.svelte';
 
   let { title, back, grow = false }: { title: string; back?: string; grow?: boolean } = $props();
 
@@ -29,6 +31,16 @@
     <!-- A right-hand spacer balances the back button so the title stays centred. -->
     <span class="spacer"></span>
   </div>
+  <!-- The ad banner lives inside the nav, directly under the title bar, so it sits in the
+       same place on every screen — and in the game (grown nav) the spare height falls below
+       it (banner under the title, board pinned to the bottom). -->
+  {#if app.profile?.banner && app.profile.banner.campaigns.length}
+    <AdBanner
+      campaigns={app.profile.banner.campaigns}
+      timings={app.profile.banner.timings}
+      reduceMotion={app.reduceMotion}
+    />
+  {/if}
 </header>
 
 <style>
diff --git a/ui/src/components/Screen.svelte b/ui/src/components/Screen.svelte
index 0d16adb..f428b59 100644
--- a/ui/src/components/Screen.svelte
+++ b/ui/src/components/Screen.svelte
@@ -1,8 +1,6 @@
 <script lang="ts">
   import type { Snippet } from 'svelte';
   import Header from './Header.svelte';
-  import AdBanner from './AdBanner.svelte';
-  import { app } from '../lib/app.svelte';
   import { navigate } from '../lib/router.svelte';
 
   // The app-shell layout (all screens): the nav bar grows; the ad strip, content and
@@ -89,13 +87,6 @@
 
 <div class="screen">
   <Header {title} {back} grow={growNav} />
-  {#if app.profile?.banner && app.profile.banner.campaigns.length}
-    <AdBanner
-      campaigns={app.profile.banner.campaigns}
-      timings={app.profile.banner.timings}
-      reduceMotion={app.reduceMotion}
-    />
-  {/if}
   <main class="content" class:scroll class:fill={!growNav} class:column>{@render children?.()}</main>
   {#if tabbar}
     <nav class="tabbar">{@render tabbar()}</nav>
diff --git a/ui/src/lib/banner.test.ts b/ui/src/lib/banner.test.ts
index 26a9927..da5a237 100644
--- a/ui/src/lib/banner.test.ts
+++ b/ui/src/lib/banner.test.ts
@@ -1,5 +1,6 @@
 import { afterEach, describe, expect, it, vi } from 'vitest';
 import { createBannerRotator, createScheduler, defaultBannerTimings, linkify, type BannerHost } from './banner';
+import { attachBannerHost, configureBanner, detachBannerHost } from './bannerEngine';
 import type { BannerTimings } from './model';
 
 describe('linkify', () => {
@@ -165,3 +166,57 @@ describe('createBannerRotator', () => {
     r.stop();
   });
 });
+
+describe('bannerEngine', () => {
+  afterEach(() => vi.useRealTimers());
+
+  // A minimal host that records the messages it is told to show.
+  function engineHost(): { host: BannerHost; shown: string[] } {
+    const shown: string[] = [];
+    return {
+      shown,
+      host: { show: (md) => shown.push(md), resetScroll() {}, hide() {}, overflowPx: () => 0, scrollTo() {} },
+    };
+  }
+
+  const period = (c: BannerTimings) => c.fadeInMs + c.holdMs + c.fadeOutMs + c.gapMs + 5;
+
+  it('continues the cycle across a host detach/attach (does not restart)', () => {
+    vi.useFakeTimers();
+    const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
+    const camps = [{ weight: 1, messages: ['x0'] }, { weight: 1, messages: ['x1'] }];
+    const a = engineHost();
+    configureBanner(camps, cfg);
+    attachBannerHost(a.host);
+    expect(a.shown).toEqual(['x0']); // resynced to the live message
+
+    // Swap the host mid-cycle (as navigation remounts the view): the new host resyncs to the
+    // same live message rather than restarting at the first.
+    detachBannerHost(a.host);
+    const b = engineHost();
+    attachBannerHost(b.host);
+    expect(b.shown).toEqual(['x0']);
+
+    // The sequence advances to the next message on the new host (it continued, not restarted).
+    vi.advanceTimersByTime(period(cfg));
+    expect(b.shown).toContain('x1');
+    detachBannerHost(b.host);
+  });
+
+  it('does not restart on a no-op reconfigure with unchanged data', () => {
+    vi.useFakeTimers();
+    const cfg: BannerTimings = { holdMs: 1000, edgePauseMs: 100, scrollPxPerSec: 200, fadeOutMs: 100, gapMs: 50, fadeInMs: 100 };
+    const camps = [{ weight: 1, messages: ['y0'] }, { weight: 1, messages: ['y1'] }];
+    const a = engineHost();
+    configureBanner(camps, cfg);
+    attachBannerHost(a.host);
+    vi.advanceTimersByTime(period(cfg));
+    expect(a.shown).toEqual(['y0', 'y1']);
+
+    // Re-configuring with identical data keeps the running cycle (no fresh 'y0' burst).
+    configureBanner(camps, cfg);
+    vi.advanceTimersByTime(5);
+    expect(a.shown).toEqual(['y0', 'y1']);
+    detachBannerHost(a.host);
+  });
+});
diff --git a/ui/src/lib/bannerEngine.ts b/ui/src/lib/bannerEngine.ts
new file mode 100644
index 0000000..6758ab2
--- /dev/null
+++ b/ui/src/lib/bannerEngine.ts
@@ -0,0 +1,72 @@
+// A single, persistent banner rotation engine. The rotator and scheduler live here at module
+// scope, so the rotation keeps running across screen navigations: each screen mounts its own
+// AdBanner view, which only attaches as the DOM host. This makes the banner continuous and
+// independent of route transitions (the cycle is not restarted on navigation).
+
+import { createBannerRotator, type BannerHost, type Rotator } from './banner';
+import type { BannerCampaign, BannerTimings } from './model';
+
+let rotator: Rotator | null = null;
+let mounted: BannerHost | null = null;
+let current = '';
+let key = '';
+
+// proxy is the rotator's host: it records the current message (so a freshly-mounted view can
+// resync to it) and forwards every effect to the currently-attached DOM host, if any.
+const proxy: BannerHost = {
+  show(md) {
+    current = md;
+    mounted?.show(md);
+  },
+  resetScroll() {
+    mounted?.resetScroll();
+  },
+  hide(durationMs) {
+    mounted?.hide(durationMs);
+  },
+  overflowPx() {
+    return mounted?.overflowPx() ?? 0;
+  },
+  scrollTo(toPx, durationMs) {
+    mounted?.scrollTo(toPx, durationMs);
+  },
+};
+
+// bannerKey identifies a campaigns+timings set so configureBanner restarts the cycle only on a
+// real change, not on every (re)mount.
+function bannerKey(campaigns: BannerCampaign[], timings: BannerTimings): string {
+  return JSON.stringify({ campaigns, timings });
+}
+
+/**
+ * configureBanner (re)starts the rotation for the given campaigns and timings, or leaves the
+ * running rotation untouched when they are unchanged — so navigating between screens (which
+ * remounts the view with the same data) continues the cycle rather than restarting it.
+ */
+export function configureBanner(campaigns: BannerCampaign[], timings: BannerTimings): void {
+  const k = bannerKey(campaigns, timings);
+  if (k === key && rotator) return;
+  key = k;
+  rotator?.stop();
+  current = '';
+  rotator = createBannerRotator(campaigns, proxy, timings);
+  rotator.start();
+}
+
+/**
+ * attachBannerHost connects a freshly-mounted view as the DOM host and resyncs it to the live
+ * message, so the banner resumes mid-cycle instead of restarting.
+ */
+export function attachBannerHost(host: BannerHost): void {
+  mounted = host;
+  if (current) host.show(current);
+}
+
+/**
+ * detachBannerHost disconnects a view on unmount without stopping the engine. It clears the host
+ * only when it is still the current one, so an outgoing view leaving after the incoming view has
+ * already attached does not detach the new host (the transition briefly double-mounts).
+ */
+export function detachBannerHost(host: BannerHost): void {
+  if (mounted === host) mounted = null;
+}