refactor(deploy): make DICT_VERSION a required build arg (single-sourced)

Drop the literal version default from the build files (backend Dockerfile both
stages, loadtest Dockerfile, the compose build-arg) so the release tag is not
duplicated as a stale-prone default a newcomer can't tell from the real source.

DICT_VERSION is now required: compose uses ${DICT_VERSION:?…} and the Dockerfiles
have no ARG default, so a missing value fails loudly instead of baking a stale tag.
The tag lives only in its genuine sources — ci.yaml env (CI tests), the Gitea
TEST_/PROD_DICT_VERSION variables (deploy seed) and deploy/.env.example (local).
Adds a "Bumping the dictionary version" section to deploy/README and fixes the bare
docker-build examples (CLAUDE.md, README.md, loadtest/README) to pass --build-arg.

backend/Dockerfile

@@ -7,12 +7,14 @@
 # (GOPRIVATE), so the build stage needs git and network.
 #
 # Build from the repository root so go.work, go.work.sum, pkg/ and backend/ are all
-# in the Docker context:
-#   docker build -f backend/Dockerfile -t scrabble-backend .
+# in the Docker context. DICT_VERSION has no default — the caller supplies the
+# scrabble-dictionary release tag (compose/CI pass it; see deploy/README.md
+# "Bumping the dictionary version"):
+#   docker build --build-arg DICT_VERSION=v1.3.0 -f backend/Dockerfile -t scrabble-backend .
 
 # --- dictionary artifact -----------------------------------------------------
 FROM alpine:3.20 AS dawg
-ARG DICT_VERSION=v1.3.0
+ARG DICT_VERSION
 RUN apk add --no-cache curl tar
 RUN mkdir -p /dawg \
  && curl -fsSL -o /tmp/dawg.tar.gz \
@@ -42,7 +44,7 @@ FROM gcr.io/distroless/static-debian12:nonroot
 # Re-declare the build arg in this stage so it labels the seed dictionary. One
 # DICT_VERSION drives both the artifact the dawg stage downloads and the version
 # label the binary pins, so the resident version equals the release tag.
-ARG DICT_VERSION=v1.3.0
+ARG DICT_VERSION
 COPY --from=build /out/backend /usr/local/bin/backend
 # Own the seed dictionary as the nonroot runtime user (UID 65532): a named volume
 # mounted at /opt/dawg inherits this ownership on first use, so the admin console