feat(telegram): promo deep-link seeds English Scrabble for new users

The promo bot button carries a configurable variant-seed start-param (default verudit_ru-scrabble_en). The gateway parses start_param from the validated initData and forwards it; the backend, on first contact only, seeds the new account variant_preferences from it (English Scrabble alongside the default Erudit).

No schema change (the scrabble_en CHECK is already in the baseline) and the gateway<->backend REST field is additive, so the rolling deploy is safe in either order. TELEGRAM_PROMO_START_PARAM configures the payload (empty forwards the user own /start payload). Covered by account unit tests, a gateway transcode test, and an integration test asserting new-only seeding.

platform/telegram/internal/config/config.go

@@ -65,6 +65,12 @@ type BotConfig struct {
 	// button appends ?startapp=<payload> to it (TELEGRAM_BOT_LINK; required when the
 	// promo bot runs). It is distinct from the BotLink mTLS dial config below.
 	BotLinkURL string
+	// PromoStartParam is the promo button's launch payload, appended as
+	// ?startapp=<PromoStartParam> (TELEGRAM_PROMO_START_PARAM, default
+	// "verudit_ru-scrabble_en"). It is a variant-seed deep link the backend decodes to
+	// seed a brand-new user's variant preferences; its labels must match the backend's
+	// known variants. Empty falls back to forwarding the user's own /start payload.
+	PromoStartParam string
 	// MiniAppURL is the HTTPS origin of the Mini App registered with BotFather; it is
 	// the base of every launch button (TELEGRAM_MINIAPP_URL, required).
 	MiniAppURL string
@@ -113,6 +119,10 @@ const (
 	defaultValidatorGRPCAddr = ":9091"
 	defaultBotReconnectDelay = 2 * time.Second
 	defaultSendRatePerSecond = 25
+	// defaultPromoStartParam is the promo button's default launch payload: a variant-seed
+	// deep link the backend decodes to add English Scrabble to a brand-new user's variant
+	// preferences alongside the default Erudit. Override with TELEGRAM_PROMO_START_PARAM.
+	defaultPromoStartParam = "verudit_ru-scrabble_en"
 )
 
 // LoadValidator reads the validator configuration from the environment.
@@ -145,6 +155,7 @@ func LoadBot() (BotConfig, error) {
 		PromoBotToken:     os.Getenv("TELEGRAM_PROMO_BOT_TOKEN"),
 		BotUsername:       strings.TrimPrefix(os.Getenv("TELEGRAM_BOT_USERNAME"), "@"),
 		BotLinkURL:        os.Getenv("TELEGRAM_BOT_LINK"),
+		PromoStartParam:   envOr("TELEGRAM_PROMO_START_PARAM", defaultPromoStartParam),
 		SupportStateDir:   envOr("TELEGRAM_SUPPORT_STATE_DIR", "/data"),
 		LogLevel:          envOr("TELEGRAM_LOG_LEVEL", "info"),
 		BotLink: BotLinkClientConfig{