feat(telegram): promo deep-link seeds English Scrabble for new users

The promo bot button carries a configurable variant-seed start-param (default verudit_ru-scrabble_en). The gateway parses start_param from the validated initData and forwards it; the backend, on first contact only, seeds the new account variant_preferences from it (English Scrabble alongside the default Erudit).

No schema change (the scrabble_en CHECK is already in the baseline) and the gateway<->backend REST field is additive, so the rolling deploy is safe in either order. TELEGRAM_PROMO_START_PARAM configures the payload (empty forwards the user own /start payload). Covered by account unit tests, a gateway transcode test, and an integration test asserting new-only seeding.

gateway/internal/transcode/transcode_telegram_test.go

@@ -54,7 +54,7 @@ func TestTelegramAuthForwardsSeedFields(t *testing.T) {
 		t.Fatal("auth.telegram not registered")
 	}
 
-	payload, err := op.Handler(context.Background(), transcode.Request{Payload: telegramLoginPayload("init")})
+	payload, err := op.Handler(context.Background(), transcode.Request{Payload: telegramLoginPayload("start_param=verudit_ru-scrabble_en&query_id=abc")})
 	if err != nil {
 		t.Fatalf("handler: %v", err)
 	}
@@ -66,6 +66,11 @@ func TestTelegramAuthForwardsSeedFields(t *testing.T) {
 	if gotBody["external_id"] != "42" || gotBody["language_code"] != "ru" || gotBody["first_name"] != "Иван" {
 		t.Errorf("forwarded body = %+v, want external_id=42 language_code=ru first_name=Иван", gotBody)
 	}
+	// start_param is parsed out of the validated initData and forwarded so the backend can
+	// seed the new account's variant preferences from a promo deep link.
+	if gotBody["start_param"] != "verudit_ru-scrabble_en" {
+		t.Errorf("forwarded start_param = %q, want verudit_ru-scrabble_en", gotBody["start_param"])
+	}
 }
 
 func TestTelegramAuthInvalidInitData(t *testing.T) {