feat(telegram): promo deep-link seeds English Scrabble for new users

The promo bot button carries a configurable variant-seed start-param (default verudit_ru-scrabble_en). The gateway parses start_param from the validated initData and forwards it; the backend, on first contact only, seeds the new account variant_preferences from it (English Scrabble alongside the default Erudit).

No schema change (the scrabble_en CHECK is already in the baseline) and the gateway<->backend REST field is additive, so the rolling deploy is safe in either order. TELEGRAM_PROMO_START_PARAM configures the payload (empty forwards the user own /start payload). Covered by account unit tests, a gateway transcode test, and an integration test asserting new-only seeding.

gateway/internal/transcode/transcode.go

@@ -9,6 +9,7 @@ import (
 	"context"
 	"encoding/json"
 	"errors"
+	"net/url"
 
 	"scrabble/gateway/internal/backendclient"
 	"scrabble/gateway/internal/connector"
@@ -154,11 +155,19 @@ func DomainCode(err error) (string, bool) {
 func authTelegramHandler(backend *backendclient.Client, tg TelegramValidator) Handler {
 	return func(ctx context.Context, req Request) ([]byte, error) {
 		in := fb.GetRootAsTelegramLoginRequest(req.Payload, 0)
-		user, err := tg.ValidateInitData(ctx, string(in.InitData()))
+		initData := string(in.InitData())
+		user, err := tg.ValidateInitData(ctx, initData)
 		if err != nil {
 			return nil, err
 		}
-		sess, err := backend.TelegramAuth(ctx, user.ExternalID, user.LanguageCode, user.Username, user.FirstName, string(in.BrowserTz()))
+		// start_param rides inside the signed initData validated just above, so the launch
+		// deep-link payload can be trusted here without a separate wire field; the backend
+		// uses it to seed a brand-new account's variant preferences.
+		startParam := ""
+		if q, perr := url.ParseQuery(initData); perr == nil {
+			startParam = q.Get("start_param")
+		}
+		sess, err := backend.TelegramAuth(ctx, user.ExternalID, user.LanguageCode, user.Username, user.FirstName, string(in.BrowserTz()), startParam)
 		if err != nil {
 			return nil, err
 		}