feat(telegram): promo deep-link seeds English Scrabble for new users

The promo bot button carries a configurable variant-seed start-param (default verudit_ru-scrabble_en). The gateway parses start_param from the validated initData and forwards it; the backend, on first contact only, seeds the new account variant_preferences from it (English Scrabble alongside the default Erudit).

No schema change (the scrabble_en CHECK is already in the baseline) and the gateway<->backend REST field is additive, so the rolling deploy is safe in either order. TELEGRAM_PROMO_START_PARAM configures the payload (empty forwards the user own /start payload). Covered by account unit tests, a gateway transcode test, and an integration test asserting new-only seeding.

backend/internal/server/handlers_auth.go

@@ -6,6 +6,7 @@ import (
 
 	"github.com/gin-gonic/gin"
 	"github.com/google/uuid"
+	"go.uber.org/zap"
 
 	"scrabble/backend/internal/account"
 )
@@ -19,13 +20,16 @@ import (
 // telegramAuthRequest carries the identity the connector extracted from a
 // validated initData payload. Username, FirstName and LanguageCode seed a
 // brand-new account's display name and language; BrowserTZ (the client's detected
-// "±HH:MM" UTC offset) seeds its time zone (first contact only).
+// "±HH:MM" UTC offset) seeds its time zone; StartParam is the validated launch
+// deep-link payload, which may seed the new account's variant preferences (first
+// contact only).
 type telegramAuthRequest struct {
 	ExternalID   string `json:"external_id"`
 	Username     string `json:"username"`
 	FirstName    string `json:"first_name"`
 	LanguageCode string `json:"language_code"`
 	BrowserTZ    string `json:"browser_tz"`
+	StartParam   string `json:"start_param"`
 }
 
 // handleTelegramAuth provisions (or finds) the account bound to a Telegram
@@ -47,6 +51,16 @@ func (s *Server) handleTelegramAuth(c *gin.Context) {
 		// joined the chat before registering is granted on the spot (no chat_member
 		// event fires on registration).
 		s.publishChatAccessChange(acc.ID)
+		// A promo deep-link may seed this brand-new account's variant preferences (e.g.
+		// English Scrabble alongside the default Erudit). Best-effort: an absent or
+		// malformed payload leaves the account on its defaults, and a write failure must
+		// not block the session mint.
+		if seed := account.SeedVariantsFromStartParam(req.StartParam); len(seed) > 0 {
+			if _, err := s.accounts.SetVariantPreferences(c.Request.Context(), acc.ID, seed); err != nil {
+				s.log.Warn("telegram: seed variant preferences failed",
+					zap.String("account", acc.ID.String()), zap.Error(err))
+			}
+		}
 	}
 	s.mintSession(c, acc)
 }