feat(telegram): promo deep-link seeds English Scrabble for new users

The promo bot button carries a configurable variant-seed start-param (default verudit_ru-scrabble_en). The gateway parses start_param from the validated initData and forwards it; the backend, on first contact only, seeds the new account variant_preferences from it (English Scrabble alongside the default Erudit).

No schema change (the scrabble_en CHECK is already in the baseline) and the gateway<->backend REST field is additive, so the rolling deploy is safe in either order. TELEGRAM_PROMO_START_PARAM configures the payload (empty forwards the user own /start payload). Covered by account unit tests, a gateway transcode test, and an integration test asserting new-only seeding.

backend/internal/account/variant_seed_test.go

@@ -0,0 +1,37 @@
+package account
+
+import (
+	"slices"
+	"testing"
+)
+
+// TestSeedVariantsFromStartParam covers decoding a promo deep-link start-param into the
+// variant-preference set to seed: a valid "v"-prefixed, "-"-joined label list is cleaned
+// to the canonical order and deduplicated, while anything that is not a variant-seed link
+// or that names an unknown variant yields nil (leaving the account on its defaults).
+func TestSeedVariantsFromStartParam(t *testing.T) {
+	tests := []struct {
+		name  string
+		param string
+		want  []string
+	}{
+		{"english promo", "verudit_ru-scrabble_en", []string{"erudit_ru", "scrabble_en"}},
+		{"single variant", "vscrabble_en", []string{"scrabble_en"}},
+		{"canonical order regardless of payload order", "vscrabble_en-erudit_ru", []string{"erudit_ru", "scrabble_en"}},
+		{"deduplicated", "verudit_ru-erudit_ru", []string{"erudit_ru"}},
+		{"empty", "", nil},
+		{"prefix only", "v", nil},
+		{"routing game link is not a seed", "g0190abcd", nil},
+		{"friend code link is not a seed", "f123456", nil},
+		{"unknown variant rejected", "vscrabble_de", nil},
+		{"one unknown label rejects the whole set", "verudit_ru-scrabble_de", nil},
+	}
+	for _, tc := range tests {
+		t.Run(tc.name, func(t *testing.T) {
+			got := SeedVariantsFromStartParam(tc.param)
+			if !slices.Equal(got, tc.want) {
+				t.Errorf("SeedVariantsFromStartParam(%q) = %v, want %v", tc.param, got, tc.want)
+			}
+		})
+	}
+}